Tag: touch-points

  • “Renaissance Credit” Brand Identity

    Who are Renaissance?

    Renaissance Group offers unparalleled financial, investment and management expertise in high-opportunity emerging markets around the world.

    Brief

    Flying in from a high-level, take a creatively-led approach to reviewing the Renaissance Group brand. Propose a selection of radically different financial brand marques that move the group to the next level. Emphasis can be from lifestyle to premium style, but must be appropriate.

    Focusing on high-opportunities from the emerging and frontier markets, Renaissance Group is not a traditional finance and investment institution. The new brand must symbolise their ability to build businesses, provide value-added strategic advice and manage assets in these markets.

    What they do?

    Renaissance Capital is the leading independent investment bank operating in Russia, CIS, Central & Eastern Europe, Africa, Asia and other high-opportunity frontier markets. Renaissance Capital is a trusted advisor to governmental, corporate and institutional clients in its core investment banking offerings: M&A, equity, debt, structured solutions and derivatives.

    My Client

    Renaissance Credit, the consumer finance business of Renaissance Group, is a leading player in the fast-growing consumer finance markets in Russia and Ukraine with more than 4mn clients.

  • Retail and Leisure Centre Brand Identity

    Brief:

    Conceptulise the brand signature for a mult-unit retail leisure park this consisted of with the brandmark, typography, colour palette and other visual elements relating to the site.

    Total investment in the project will amount to €144m. The facility will become one of the first in the chain of shopping centres under the OZ brand. The chain’s size is projected at 20 centers. Concept development of the brand signature for a the premier 150,000 m2 shopping and entertainment centre in Saratov, Russia.




    Oz - The Human FaceThe Oz retail park signage system in RussiaConcept design of Oz retail park – Poster System

    Rear Entrance - The Oz retail park in Russia
    The lighting effects of Oz retail park in Russia

    The Oz retail park in Russia – Mall Feature

  • Solpadeine in-store activation

    GSK

    Provide innovative POP material for the pharmacy sector, increasing brand awareness, targeting consumers and pharmacy assistants for planned and unplanned journeys.

    Five environment touch-points:

    1.Window    2.In-store    3.Behind the counter    4.Counter top    5.On-shelf

    Driving Awareness within the Independent Pharmacy

    The aim is to provide innovative point of purchase materials for the pharmacy sector, increasing brand awareness of Solpadeine Plus, targeting consumers and Pharmacy Assistants (PAs). The POS campaign will bring to life the new Solpadeine ATL campaign in store to maximize recognition and engagement with the new Solpadeine creative. Create a variety of materials which can be used in different size stores.

    Pharmacyassistants
    Pharmacy Assistants
    In aisle / cross category
    In aisle / cross category
    Diorama
    Diorama
  • “Big Box” Financial Retail Branding

    Brief

    Following a proven concept of retail marketing and how it can be adapted to retail banking, Banco took existing high street strategy and illustrated how it could work for ‘big box’ retailing.

    What is “big box” retail?

    The phrase “big box” has become the value neutral term describing this category of retail store. Other names include “superstores,” and “large format stores”. Typical characteristics include the following:

    • Retail stores selling a variety of goods and services, usually including clothing, consumer goods, and groceries
    • High-volume, high-efficiency business model that emphasises low prices on everyday consumer needs
    • Buildings of at least 50,000 square feet, ranging up to more than 200,000 square feet.
    • Mostly windowless, roughly rectangular, usually single-story buildings
    • Standardised formats used by most or all stores in the chain
    • Large, free, usually outdoor parking lots

    Banco - Financial Hypermarket Of The Future

    Banco - Financial Hypermarket Of The Future

    Rationale

    Emerging economies and countries with the space have jumped on this concept. Positive include , free parking, lower prices and jobs for people who work in the stores.

    Banco - Financial Hypermarket Of The Future

    Banco - Financial Hypermarket Of The Future

    Banco - Financial Hypermarket Of The Future

    Get in touch

    This is but part of a selection of consumer experiences russellwebbdesign generated for differing retail companies. Please contact us further to discuss if your brand really wants to benefit from this new immersive experience here: info@russellwebbdesign.co.uk
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