Russell Webb Design

Tag: mobile

Pay With Your Phone #5 – Big Ticket Purchase

Mobile Wallet Payment Experiences…#5

You can watch the animated version here

Jane purchases a new TV to watch the Olympic Games

Following on from my serions deadling with Pay With Your Phone #1, #2, #3 and #4, this post is about those luxury items with luxury prices. The value of voucher purchase, and the growth of Groupon have inspired this type of purchase across many channels, especially mobile. The benefits mobile vouchers deliver include increased revenues, improved brand loyalty and instant, measurable direct-to-customer marketing

Jane goes shopping for new TV

She see one that is slightly out of her price range

She checks her balance using her app and needs an extra £300

Jane decides to increase her credit and selects this option

After reading the T&C’s, Jane confirms the increase

Jane makes the purchase and her TV is delivered to her home

You can watch the animated version here

This is but part of a selection of consumer experiences russellwebbdesign generated for credit card payment concept ideas. Please contact us further to discuss if your brand really wants to benefit from this new immersive experience here: info@russellwebbdesign.co.uk

You can preview the mini-presentation here or via our YouTube Channel here

If this, or any other post has peaked your interest, please leave your comments below

04/10/2011
‘Revisiting’ a Price Comparison Restaurant Finder App

Insight

Many years ago, while conceptualising mobile experience for a London-based creative agency I proposed the following for a price comparison client. I wanted to post it here to illustrate how this type of creative has chnaged since back in the day. I love the mention of the App Store as being an ‘exciting place’, but more importantly I retrospectively enjoy the fluid hand-drawn presentation style I had back then. Read on for more old school insight!

Insight

Moneysupermarket (MSM) have a strategy to leverage their comparison brand and branch out into the App market. This is a very exciting space and MSM are keen to increase their presence.

Brief

Utilising the API source from Moneysupermarket, deliver a real WOW experience for leveraging to the Moneysupermarket brand a hand-held and convenient way to find a pizza near you. This app will be section designed, filtering out pizza types and sizes, allowing the user to access special deals and discounts relative to their location and providing a unique ‘radar’ feature for locating pizzas.

MSM offer a difficult branding experience. Purely because the logo and the values of the company contradict each other. Clearly for a unified brand experience there needs to be some consistency – as MSM are generating a family of iPhone Apps, the same (or brand) should run across all interfaces. This App revolved around the red wine colour.

Loading Screen

Following the suite of application already in existence this home page uses a brand texture while re-enforcing the new icon.

Home

‘Hot Deal’ and ‘New Offer’s are previewed via a carousel, the phone location software allows for offer nearst to you and feeds the ‘Latest Deals’ – all feed direct to the home page.

Pizza Price Compare

Selecting a slice size and topping the app then uses the MSM customised API source to find pizzas set to that criteria.

Radar

Adding a certain element that is both fun and ‘gimmicky’ the radar screen rotates and blips on finding the pizza near you.

Registration page

Adding your postcode and email address allows for MSM to feed your voucher and supply the user with an improved experience.

Pique’d your interest?

This is but part of a selection of design information russellwebbdesign generated for the creative community out there. Please contact me further to discuss how your brand can benefit from the new channel: info@russellwebbdesign.co.uk

If something has peaked your interest. Please leave a comment below.

20/07/2011
Pay With Your Phone #4 – Voucher Payment

Mobile Wallet Payment Experiences…#4

You can watch the animated version here

In-store mobile voucher payment

The value of voucher purchase, and the growth of Groupon have inspired this type of purchase across many channels, especially mobile. The benefits mobile vouchers deliver include increased revenues, improved brand loyalty and instant, measurable direct-to-customer marketing.

Jane takes her phone out while in the queue

Jane confirms payment by entering her PIN

She taps the payment terminal and the phone reacts

She then rates the service inside the application and sends the results back

She then shares this rating with friends on Facebook

This is much better thinks Jane as she leaves the store

You can preview the mini-presentation here or via our You Tube Channel here

If this, or any other post has peaked your interest, please leave your comments below

28/06/2011
Pay With Your Phone #3 – Lunch offer

Mobile Wallet Payment Experiences…#3

You can watch the animated version here

Jane looks at her app to find an offer for lunch.

Restaurants are able to tailor deals by the hour and stores or services can offer discounts in real time. Consumers can take save a money AND have a unique experience. For mobile wallet solutions, this type of new service offers a way to differentiate from the small army of daily deal sites now flooding the market. See how Groupon do it here

Jane is an avid shopper and is always interested in sales and discounts

She receives the weekly offers from her installed Payment Card mobile app

Jane’s latest transactions show purchases at pasta and pizza parlours

She gets a

notification of a new offer

A great offer appears that fits her perfectly

She pays for the offer and has a special deal on a catch-up meal with her friend

This is but part of a selection of consumer experiences russellwebbdesign generated for credit card payment concept ideas. Please contact us further to discuss if your brand really wants to benefit from this new immersive experience here: info@russellwebbdesign.co.uk

You can preview the mini-presentation here or via our You Tube Channel here

If this, or any other post has peaked your interest, please leave your comments below

21/06/2011
Pay With Your Phone #2 – Check Your Balance

Mobile Wallet Payment Experiences…#2

You can watch the animated version here

Jane checks her bank balance on her way to work.

Mobile banking users with smartphones check their accounts on average 18-20 times a month – compared to an average of six times a month for those accessing their accounts via online banking. see more

Jane is on the bus. She wants to check her balance before making any purchase

She gets her phone out to use the onscreen widget

After holding her finger over the appropriate icon, her balance is displayed

This is but part of a selection of consumer experiences russellwebbdesign generated for credit card payment concept ideas. Please contact us further to discuss if your brand really wants to benefit from this new immersive experience here: info@russellwebbdesign.co.uk

You can preview the mini-presentation here or via our You Tube Channel here

If this, or any other post has peaked your interest, please leave your comments below

14/06/2011
Pay With Your Phone #1 – Pays by NFC

Mobile Wallet Payment Experiences…#1

You can watch the animated version here

Jane gets up and travels to work by bus. Pays with NFC.

When your Android phone suddenly tells you that you get a 50% discount on travel with this bus company, Groupon just starts looking a bit frivolous. But what exactly is this experience and how can it work?

Jane uses the bus to get to work.

On the bus Jane uses her mobile wallet to pay for her ticket against a NFC terminal

On payment she receives a “payment confirmation” message

Mobile payment is much better

This is but part of a selection of consumer experiences russellwebbdesign generated for credit card payment concept ideas. Please contact us further to discuss if your brand really wants to benefit from this new immersive experience here: info@russellwebbdesign.co.uk

You can preview the mini-presentation here or via our You Tube Channel here

If this, or any other post has peaked your interest, please leave your comments below

07/06/2011