marketing
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Adult Dating Brand – Can you choose the right look n’ feel?
Watch the video here Low Key Dating Brief: Tale an existing site, still young and yet to launch fully, and refresh the look n’ feel with new brand mark and ‘sexy and sassy’ imagery. Branding What should this brand look like, and how should it segment This brand has focussed down on three zones: Singles Adults Matures This part of the process looks…
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Marketing your App through the channels
How to marketing a brand new digital product This is the challenging part of any marketing brief. You can target your Digital Tribes, whether they be Early Adopters or true Laggards, one sure-fire way is through traditional streams. Using traditional media is a concrete method of new product promotion and should not ignored. Remember: Print is NOT dead. Building…
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Can Boris Bikes turn London in to a world-class cycling city?
Is this the future of cycling in London? It looks like Barclays have upped their game as providers of a sustainable cycling society for our capital city. With the release of their Barclays Cycle Hire App they have really set out their stall.See: Barclays Bike Can the audience catch-on? Even their ATL material is reflecting…
Empowering users with the financial tools they deserve
- Mastering Design Theory and Lean Agile
- Solve big problems, fast.
- How delight and speed are rewriting our UX playbooks