TLDR; Last month I posted Part I of how I designed a service integration project within the suit of financial apps for a large international retail bank and asset manager. Part II focuses on ‘My UCD Design Process’ and ‘Future Vision’ and ‘Design Systems’
Tag: financial
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Part I – Designing a Secure Document Repository
Read moreTLDR; In the summer I was the lead UX designer in a time-boxed 3-month service integration project. Internally future-vision looked to position this product as the hero application within the suit of financial apps and services available at this large international retail bank and the worlds largest asset manager. This data integration would potentially push it front-of-stage.
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Using Experience Maps to plot your Customer Journeys
TLDR: Understanding your users through persona building and experience mapping helps uncover critical user needs across the customer lifecycle.
This is a continuation from the article ‘Digging deeper to understand your users‘, I urge to read this to gain a better understanding on the UX process and concepts within this post.
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UX Sports Trading as an asset class
TL;DR; Make it easier to users to place their bets on different bookies and exchanges proposal
Phase 1 – Default View
Scrolling through exchanges with the best prices for Laying Low and Backing Up
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Branding a Russian Hedge Fund
How brand identity works
Integrated brand identify both help reputation and consumer awareness. I was tasked with conceptualising a strong brand identity for a new Russian hedge fund. This involves developing routes that generated the tone, style and flavor of the brand across a 2D and 3D environment. This includes, but is not limited to;
- color
- type
- photography/imagery
- logos
- design grid
- Signage
Here is how I did it;
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“Renaissance Credit” Brand Identity
Who are Renaissance?
Renaissance Group offers unparalleled financial, investment and management expertise in high-opportunity emerging markets around the world.
Brief
Flying in from a high-level, take a creatively-led approach to reviewing the Renaissance Group brand. Propose a selection of radically different financial brand marques that move the group to the next level. Emphasis can be from lifestyle to premium style, but must be appropriate.
Focusing on high-opportunities from the emerging and frontier markets, Renaissance Group is not a traditional finance and investment institution. The new brand must symbolise their ability to build businesses, provide value-added strategic advice and manage assets in these markets.
What they do?
Renaissance Capital is the leading independent investment bank operating in Russia, CIS, Central & Eastern Europe, Africa, Asia and other high-opportunity frontier markets. Renaissance Capital is a trusted advisor to governmental, corporate and institutional clients in its core investment banking offerings: M&A, equity, debt, structured solutions and derivatives.
My Client
Renaissance Credit, the consumer finance business of Renaissance Group, is a leading player in the fast-growing consumer finance markets in Russia and Ukraine with more than 4mn clients.
