Tag: designer

  • Free Pay Pal buttons for UI designers everywhere

    PayPal button

    An essential part of the UI designers job is to quickly and cleverly visuals client concepts. So, to all my fellow designers out there please feel free to download the vector, resolution-independent ‘PayPal button‘ Adobe Illustrator file package.

    Download here

    All I ask is you drop a comment if you used the file successfully
    payPal_Buttons

    You can download the PayPal GUI package here

    Download here

    All I ask is you drop a comment if you used the file successfully

    This is only part of the offer russellwebbdesign generated for my UX/UI designer buddies out there. Please contact us further to discuss if your brand really wants to benefit from this new immersive experience here:info@russellwebbdesign.co.uk

    If this, or any other post has peaked your interest, please leave your comments below

  • 5 Key points when designing for Direct Mail (DM)

    What is Direct Mail (DM)

    direct_mail-layout1
    Direct marketing

    For many businesses, Direct Mail (DM) is by far the most cost-effective form of marketing. It allows you to target customers with greater accuracy than any other method.

    1. Target your design efforts

    Products and services directly to the end-user
    Products and services directly to the end-user

    Careful preparation to get the response rates you want is the way forward. These design have been specifically designed to hit those key demographics that statistically afford you the return thats worth it.

    2. Appeal to your target market

    Highly effective in both business and consumer markets
    Highly effective in both business and consumer markets

    DM is about hitting the right note, if you have a demographic that is heavily involved on the urban design and town p;anning make sure you create a series of compelling imagery around that subject matter. Here Architecture has been targeted, make sure your DM piece is effectively targeted too.

    3. “Feel” DM as part of an integrated promotional strategy

    feel-DM
    Feel DM piece – 25,000 print run

    Try a little variety with folded postcards and win your business more sales in the process. This is really how to crate a point of difference, a definite plus point in this tough market.

    4. Feel DM for image library Corbis

    ABC of DM
    Simple configuration of the fold provide that extra design resource

    5. Make an impact with a strong headline and bold imagery.

    Like reading a newspaper, the headline is the first thing people see before deciding to read the entire article or direct mail piece.

    Once a designer understands the best practices of direct mail design, they have the opportunity to adjust elements and test what works best for their audience. Split the mailing list in half and always test something; one thing at a time (i.e. – headline only, offer only, positioning of images, etc). Be sure to have a strategy in place to measure responses.

    This is but part of a selection of concept ideas. Please contact us further to discuss if your brand really wants to benefit from this immersive experience here: info@russellwebbdesign.co.uk

    If this, or any other post has peaked your interest, please leave your comments below

     

  • Retail and Leisure Centre Brand Identity

    Brief:

    Conceptulise the brand signature for a mult-unit retail leisure park this consisted of with the brandmark, typography, colour palette and other visual elements relating to the site.

    Total investment in the project will amount to €144m. The facility will become one of the first in the chain of shopping centres under the OZ brand. The chain’s size is projected at 20 centers. Concept development of the brand signature for a the premier 150,000 m2 shopping and entertainment centre in Saratov, Russia.




    Oz - The Human FaceThe Oz retail park signage system in RussiaConcept design of Oz retail park – Poster System

    Rear Entrance - The Oz retail park in Russia
    The lighting effects of Oz retail park in Russia

    The Oz retail park in Russia – Mall Feature

  • Hedgehogjobs.com Brand Identity

    Brief:

    Develop the Brand ID for a new online recruitment site.

    • To include the first touchpoint direction for all advertising, stationary and presentation material, brand guidelines and home page look n’ feel
    Hedgehogjobs.com – final logo
    Hedgehogjobs.com – final logo
    HedgeHogjobs.com - Logo colours
    HedgeHogjobs.com – Logo colours
    HedgeHogjobs.com – Brand texture
    HedgeHogjobs.com – Brand texture
    HedgeHogjobs.com – Typography
    HedgeHogjobs.com – Typography
    HedgeHogjobs.com – Stationary
    HedgeHogjobs.com – Stationary
    HedgeHogjobs.com - Online
    HedgeHogjobs.com – Online
    HedgeHogjobs.com – Communication
    HedgeHogjobs.com – Communication

    HedgehogJobs.com – Brand Guidelines PDF [6.9MB]

  • SMART|WP Guide to Website Planning

    Brief:

    As a new start-up, SMART|WP have discovered a huge knowledge gulf that exits between SMEs and website developers.
    As the central part of their offer the ‘SMART Guide to Website Planning’ was produced; this 150 page step-by-step guide is a template-driven, plain English electronic book consisting of ten chapters, with introductory starter pages, key point highlighted and a bespoke contents layout.

    SMARTWP Smart Guide to Websire Planning
    SMART|WP Smart Guide to Website Planning
    SMARTWP Smart Guide to Website Planning - Contents Page
    SMARTWP Smart Guide to Website Planning – Contents Page
    SMARTWP Smart Guide to Website Planning - Separation Page
    SMARTWP Smart Guide to Website Planning – Separation Page
    SMARTWP Smart Guide to Website Planning - Typical Page
    SMARTWP Smart Guide to Website Planning – Typical Page
  • Influence Catalogue

    3,185 Images // 45 CDs // 528 Pages // 158x158mm

    A collection of life moments images interwoven with various observations relating to some interesting influences and influencers from around the world

    (more…)