Russell Webb Design

Tag: designer

  • Wireframing an on-demand Internet streaming media service

    Wireframing an on-demand Internet streaming media service

    I have been recently working with a colleague on a private project around the world of media streaming. We had got to a level where the tech was getting up to scratch, but the UX was missing.

    So, here it is.

    Download here Download the PDF: OnDemandStreamingService-Mobile_Tablet

    Mobile

    Mobile

    On – screen blueprint representing the skeletal framework of the service. These provide an informed perspective to hit, or in this case, promote what will be business objective and a creative idea. As usual these lacks typographic style, colour, or graphics, as the main focus lies in functionality, behaviour, and priority of content.

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  • Design Principles #2; Experimenting with layout

    Design Principles #1; Experimenting with layout

    How layout influences our design (Part 2)

    Whether you are working in publishing, UI or advertising, the fundamental ideas (which may overlap) about the practice of good ‘layout’ composition will always form the basic structure of your design. The elements form the ‘vocabulary‘ of the design, while the principles constitute the broader aspects of its composition. Here I have compiled a second set of loose design principles that all revolve around the fundamentals of layout graphic design.

    This is Part 2 of a 2-Part series: To jump back to the first part please click here

    7. Pattern Design

    09_layout_Formats-Pattern
    Pattern Design

    Patterns always been a safe bet for the design arsenal. Repetitive shapes form the back bone of effective graphic design

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  • Wireframing an iPad Casino App

    Wireframing an iPad Casino App

    TLDR: Focusing on planning functionality and layout without design is the most efficient way of concentrating decision markers (especially business or product-owners) to agree on functionality without distraction. Think: function over form.

    Contents

    Personally I love to use traditional pen and paper for wireframing. How about you?

    First launch feature areas

    This is the main ‘shop window’ to your experience. On first launch, the user to launched in the gambling casino world. Pre-selected games adopt the ‘parallax scrolling’ technique and occupy the prime real estate. There is also functionality to drill down via category types. Account Management and Help are all ‘front-of-store’, as is the ability to push sign up and login promotions.

    CasinoApp_Wireframing3

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  • Russian Graphic Identity

    The branding ‘circle’

    Working alongside a complete design team can be very rewarding. Like-minded people, working together to inject new meaning into a tired or misleading brand. This project did exactly that.

    homeCreditRetailGraphics_Page_01

    The brand needed a new visual identity that would sit with the design developed by the interiors team. This is how I did it.

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  • iOS Splash Pages – What’s the deal?

    Every app needs an app icon and a launch image. This presentation concentrates on the all important Splash Screen

    Sometimes you have to just stick on the headphones, crank up the tunes and grind through the dullest part of your iOS project. And that’s slavishly grind out the assets for all the iOS family, particularly the Splash Pages.

    Here, for the splash screens I have broken down as follows:

    • Size for iPhone 5 and iPod touch (5th generation)
    • Size for high-resolution iPhone and iPod touch
    • Size for iPhone and iPod touch
    • Size for high-resolution iPad
    • Size for iPad

    For your iPhone

    There is basically three sizes for portrait mode, for the most recent iPhone 5 or iPod Touch 5th Generation (as of present 2013), for the iPhone 4 and 4S users out there and for you laggards, the iPhone 3 users.

    iOS_splashScreens-RWD3

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  • Marketing your App through the channels

    How to marketing a brand new digital product

    This is the challenging part of any marketing brief. You can target your Digital Tribes, whether they be Early Adopters or true Laggards, one sure-fire way is through traditional streams. Using traditional media is a concrete method of new product promotion and should not ignored. Remember: Print is NOT dead.

    Building scenarios

    Building scenarios

    An effective method fo marketing a product to place a customer into the shoes of a typical user.

    "I've got a secret but I can't tell anyone"

    This opening statement defines a need state for this privacy service. Then you explain the scenario and how the product can benefit that customer. If you can translate this into an attractive case-study, then you have a winner.

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