Russell Webb Design

Tag: communications

  • Pay With Your Phone #7 – Make a payment via Social Media

    Mobile Wallet Payment Experiences…#7

    This is an edited presentation of the principles behind the concept ‘Pay with your Phone.’ Of all the mobile touch-points the (now) more realistic possibility of a mobile wallet, NFC and simplistic mobile commerce is perhaps the most exciting. This post concentrates on the user journey ‘Make a payment via Social Media’

    Pay with your Phone #6You can watch the animated version here

    Jane males a payment using social media

    Integrating mobile into a comprehensive cross-channel strategy ensures that you are meeting your customers where and how they shop for your products.

    Jane is chatting with her friends on her cellphone

    Integrating services within a preferred Instant Messager application is both more focussed to where customer are and provides that opportunity to leverage the already pre-existing clients base.

    She remembers she owes Lucy money

    Using real world scenarios and providing workable solutions drive home the Pay with your Phone concepts.

    She navigates to the Payment Card service contact inside here IM app

    Either through the applications Import function or the phone existing OS, the relevant details are loaded up.

    Jane uses SMS to transfer the amount to Lucy

    Using current technology Is both familiar to the user and relies on proven methods of communication.

    She received notification from Payment Card

    Notification that the transaction has been received successfully is net to Lucy.

    Jane is then able to continue messaging with her friends

    Designing an experience that has as little impact, proves to be more convenient than before and makes your life easier is what these mobile concepts are all about.

    Pay with your Phone #6You can watch the animated version here

    This is but part of a selection of consumer experiences russellwebbdesign generated for credit card payment concept ideas. Please contact us further to discuss if your brand really wants to benefit from this new immersive experience here:
    info@russellwebbdesign.co.uk

    Pay With Your Phone#6 - Fashion Retail 8

    If this, or any other post has peaked your interest, please leave your comments below

  • Pay With Your Phone #5 – Big Ticket Purchase

    Mobile Wallet Payment Experiences…#5

    You can watch the animated version here

    Pay With Your Phone#5 - Big Ticket Purchase 1

     

    Jane purchases a new TV to watch the Olympic Games

    Following on from my serions deadling with Pay With Your Phone #1, #2, #3 and #4, this post is about those luxury items with luxury prices. The value of voucher purchase, and the growth of Groupon have inspired this type of purchase across many channels, especially mobile. The benefits mobile vouchers deliver include increased revenues, improved brand loyalty and instant, measurable direct-to-customer marketing

    Jane goes shopping for new TV

    Pay With Your Phone#5 - Big Ticket Purchase 2

     

    She see one that is slightly out of her price range

    Pay With Your Phone#5 - Big Ticket Purchase 3

     

    She checks her balance using her app and needs an extra £300

    Pay With Your Phone#5 - Big Ticket Purchase 4

     

    Jane decides to increase her credit and selects this option

    Pay With Your Phone#5 - Big Ticket Purchase 5

     

    After reading the T&C’s, Jane confirms the increase

    Pay With Your Phone#5 - Big Ticket Purchase 6

     

    Jane makes the purchase and her TV is delivered to her home

    Pay With Your Phone#5 - Big Ticket Purchase 7

    You can watch the animated version here

    This is but part of a selection of consumer experiences russellwebbdesign generated for credit card payment concept ideas. Please contact us further to discuss if your brand really wants to benefit from this new immersive experience here: info@russellwebbdesign.co.uk

    Pay With Your Phone#5 - Big Ticket Purchase 8

    You can preview the mini-presentation here or via our YouTube Channel here

    If this, or any other post has peaked your interest, please leave your comments below

     

  • Re-invent in-store and e-commerce experiences

    Re-invent in-store and e-commerce experiences

    Concept proposal for tablet visibility in-store

    experiential marketing

    streamlined

    personalised

    There is a suite of new tablet computers available with a number of features, prices, and sizes. When it comes to experiential marketing for brick-and-mortar retail businesses, tablet computers offer a streamlined and personalised retail experience unlike any other.

    For retail businesses looking to differentiate themselves from the competition through the use of innovative software applications, here are 5 reasons to include tablet devices as part of your digital retail strategy.

    1. Tablets Improve Brand Perception.

    Using tablets, retailers can provide a connected experience and a multichannel presence with a higher degree of service.

    Table and iPhone welcome screens

    Tablets provide a vehicle for customers to dive deeper into your brand while physically present in your retail space.

    2. Experiential Retail Marketing.

    Retailers are increasingly using tablets for assisted sales and experiential marketing, including associate-supported sales and self-shopping.

    Hero screen and revealed content

    Content can include search, product comparison, visualisation, social connections, and links to media about products.

    3.Handheld Kiosks.

    Imagine a shopping experience in which customers locate and select products on touchscreens at an interactive station, download product information on a mobile device, locate items in-store, and then use their tablet to check out.

    Interior screen with sections

    This personalises the shopping experience and eliminates checkout lines.

    4.Mobile Pay Stations.

    With credit card swipe add-ons, finger signatures on touchscreens, and email or SMS receipts, tablet computers can do anything a traditional cash register can do.

    5. Digital media on the store floor.

    It will take some dramatic changes in the store experience if a retailer wants to survive. Giving customers a compelling reason to shop and then delivering on an easy, pleasant shopping experience may sound simple, but putting it into practice is another issue.

    The Tablet-Driven Retail Evolution

    Exteriorview

    Tablet technology fundamentally transforms the retail environment, elevating service standards and deepening brand perception

    These multichannel devices facilitate experiential retail marketing, empowering customers with;

    • Interactive content
    • Product visualisation,
    • Social connectivity

    …for assisted or self-service journeys.

    Functioning as handheld kiosks and mobile pay stations, tablets streamline the entire process, allowing for personalised product location, instant information downloads, and eliminating traditional checkout bottlenecks.

    Ultimately, deploying digital media on the store floor through tablets is a critical strategic imperative for retailers to create a compelling, easy, and modern shopping experience necessary for future survival

    Get in touch

    15 Years Experience | Workshop Wizard | Design System Ninja
    Finance | Gambling | Healthcare | Recruitment

    Say hello

    Email

    I am frequently online so will always get back you

    Email me

    info@russellwebbdesign.co.uk

    Let’s connect

    LinkedIn

    Please review my profile to connect

    Linkedin

    linkedin.com/in/webbrussell

    Download and keep

    CV
    Russell Webb is a User experience Designer who digs deeper when implementing Design Systems, who facilitates workshops with local building societies up to asset managers behemoth and who builds design teams by sharing best practice and mentoring through the stack.

    Workshops to stakeholder mngt and much more

    Russell Webb CV

    Or just leave a comment below.

     

     

     

  • 5 Key points when designing for Direct Mail (DM)

    What is Direct Mail (DM)

    direct_mail-layout1
    Direct marketing

    For many businesses, Direct Mail (DM) is by far the most cost-effective form of marketing. It allows you to target customers with greater accuracy than any other method.

    1. Target your design efforts

    Products and services directly to the end-user
    Products and services directly to the end-user

    Careful preparation to get the response rates you want is the way forward. These design have been specifically designed to hit those key demographics that statistically afford you the return thats worth it.

    2. Appeal to your target market

    Highly effective in both business and consumer markets
    Highly effective in both business and consumer markets

    DM is about hitting the right note, if you have a demographic that is heavily involved on the urban design and town p;anning make sure you create a series of compelling imagery around that subject matter. Here Architecture has been targeted, make sure your DM piece is effectively targeted too.

    3. “Feel” DM as part of an integrated promotional strategy

    feel-DM
    Feel DM piece – 25,000 print run

    Try a little variety with folded postcards and win your business more sales in the process. This is really how to crate a point of difference, a definite plus point in this tough market.

    4. Feel DM for image library Corbis

    ABC of DM
    Simple configuration of the fold provide that extra design resource

    5. Make an impact with a strong headline and bold imagery.

    Like reading a newspaper, the headline is the first thing people see before deciding to read the entire article or direct mail piece.

    Once a designer understands the best practices of direct mail design, they have the opportunity to adjust elements and test what works best for their audience. Split the mailing list in half and always test something; one thing at a time (i.e. – headline only, offer only, positioning of images, etc). Be sure to have a strategy in place to measure responses.

    This is but part of a selection of concept ideas. Please contact us further to discuss if your brand really wants to benefit from this immersive experience here: info@russellwebbdesign.co.uk

    If this, or any other post has peaked your interest, please leave your comments below

     

  • Design Principles #1; Experimenting with layout

    Design Principles #1; Experimenting with layout

    How layout influences our design (Part I)

    Whether you are working in publishing, online or advertising, the fundamental ideas (which may overlap) about the practice of good ‘layout’ composition will always form the basic structure of your design. The elements form the ‘vocabulary‘ of the design, while the principles constitute the broader aspects of its composition. Here I have compiled a loose set of principles that all revolve around the fundamentals of layout graphic design.

    This is Part 1 of a 2-Part series: To jump forward to this second part please click here

    1. Spectrum of colour

    02_layout_Formats-Spectrum
    The Colour Spectrum

    If you find yourself searching for inspiration and you have a tight deadline (usual story!) you can always gather a choice selection of compelling images and apply this technique. Essentially you are creating with the creative, it’s an effective demonstration of imagery and a (relatively) easy application of technique – what client wouldn’t be happy with this exciting, *warm colour spectrum of ideas?

    *Warm colors are a group of colors that consist of reds, yellows, and oranges.

    2. Text Manipulation

    03_layout_Formats-Calendar
    Calender Promotion though text manipulatioin

    Through the calender year designers have the luxury of using calender promotion to deliver a punchier design. Here Valentines Day is effectively used and it is the negative space that forms an important part of the layout. There are two types of this type of space: positive and negative space.

    3. The Douple Page Stread (DPS) as a DPS

    04_layout_Formats-Spreads
    DPS as DPS

    Elevating your design by including a homage to past layouts is a trusted and effective design principle. See he News of The World’s final edition for the ultimate example.

    4. Subject Matter

    05_layout_Formats-Golf
    Subject matter and design lead

    Taking the subject matter of ‘Golf’, I have crafted a layout that touches a wide market appeal – this is a simple trick that draws in the fans of that subject.

    5. Design for colour groups

    06_layout_Formats-ColourGroups
    Colur Groups

    Having at your disposal an extensive range of images can definitely help with this principal. Here colour is used as a layout guide to help the potential end-user of these images realise an application. The relationship between these light and dark colour groups gives the layout depth and perception – this is also referred to as tone.

    6. The youth of today

    07_layout_Formats-Youth
    Youth of today

    Demonstrating your quality and breath of photography using the designers classic CMYK technique is as popular as ever. As a principle, the repetition of familiar form provide graphic designers with another string to their bow.

    This is two part examination of broad design principles russellwebbdesign generated for the design community. Please contact us further to discuss if your brand (ot it’s design) can really wants to benefit from effective communication and good graphic design: info@russellwebbdesign.co.uk

    If this, or any other post has peaked your interest, please leave your comments below

  • Pay With Your Phone #4 – Voucher Payment

    Mobile Wallet Payment Experiences…#4

    You can watch the animated version here

     

    In-store mobile voucher payment

    The value of voucher purchase, and the growth of Groupon have inspired this type of purchase across many channels, especially mobile. The benefits mobile vouchers deliver include increased revenues, improved brand loyalty and instant, measurable direct-to-customer marketing.

    Pay With Your Phone#4 -Voucher Payment 1

     

    Jane takes her phone out while in the queue

    Pay With Your Phone#4 -Voucher Payment 2

     

    Jane confirms payment by entering her PIN

    Pay With Your Phone#4 -Voucher Payment 3

     

    She taps the payment terminal and the phone reacts

    Pay With Your Phone#4 -Voucher Payment 4

     

    She then rates the service inside the application and sends the results back

    Pay With Your Phone#4 -Voucher Payment 5

     

    She then shares this rating with friends on Facebook

    Pay With Your Phone#4 -Voucher Payment 6

     

    This is much better thinks Jane as she leaves the store

    Pay With Your Phone#4 -Voucher Payment 8

    You can preview the mini-presentation here or via our You Tube Channel here


    If this, or any other post has peaked your interest, please leave your comments below