Russell Webb Design

Tag: branding

  • Design Trends For Mobile – Part 2: Progressive Disclosure

    Design Trends For Mobile - Part2 - Progressive Disclosure

    Download here DesignTrendsForMobile-Part2_ProgressiveDisclosure.pdf

    Design Trends in Mobile

    This is the 2nd part in a series of trends that I have witnessed in the design world. These trends and UX have now become best practice in mobile design and an essential skill-set for the experienced UI designer.

    Design Trends For Mobile - Part2 - Progressive Disclosure

    Progressive Disclosure

    Progressive disclosure is an interaction design technique often used to help maintain the focus of a user’s attention by reducing clutter and confusion. This improves usability by presenting only the minimum data required for the task at hand. By disclosing information progressively, you reveal only the essentials and help the user manage the complexity of feature-rich sites.

    From a designers perspective we should be using this technique when we feel the customer requires a level of hand-holding and is possibly unsure what they need to do.

    For a full and extremely well documented explanation of the Progressive Disclosure see our friends at Wikipedia

    info@russellwebbdesign.co.uk

    Download here DesignTrendsForMobile-Part2_ProgressiveDisclosure.pdf

    This is but one part of a 12 point examination of the design principles russellwebbdesign generated for the mobile design community. Please contact us further to discuss if your brand (or it’s design) can really benefit from ‘best-in-class’ mobile design: info@russellwebbdesign.co.uk

    If this, or any other post has peaked your interest, please leave your comments below

  • Design Trends For Mobile – Part 1: Essential Content

    Design Trends for mobile

    Download hereDesign Trends For Mobile – Part 1 – Essential Content.pdf

    Design Trends for mobile: Part I

    After only a few years the mobile landscape has generated a selection of trends and UX that have now become best practice in mobile design and an essential skill-set for the experienced UI designer. And as a UX designer you should be aware of these experiences and how best to incorporate them into your design decisions.

    Design Trends for mobile

    Essential Content

    Mobile user have an absolutely different mind set to desktop. When you’re searching for that restaurant on your phone, the last thing you need delivered, in a heavy multimedia format, is the history of the company or the head chefs ethos on sustainable farming – you just need the address ( preferably linked to Maps ).
    So, concentrate on location, focus on why would the user needs that information and therefore deliver it in the format best suited to the situation, like a phone number.

    info@russellwebbdesign.co.uk

    Download hereDesign Trends For Mobile – Part 1 – Essential Content.pdf

    This is but one part of a 12 point examination of the design principles russellwebbdesign generated for the mobile design community. Please contact us further to discuss if your brand (or it’s design) can really benefit from ‘best-in-class’ mobile design: info@russellwebbdesign.co.uk

    If this, or any other post has peaked your interest, please leave your comments below

  • 2012 Calendar: Mobile Design Tips

    2012 Mobile Design Tips Calendar

    2012_MobileDesignTipsCalendar.pdf

    Start here

    This is the first 12 steps to take your mobile design skills to the next level

    Packed with Design Tips

    This years edition is crammed full of the most inspirational and can do mobile design tips. Whether it be common sense or insider knowledge, this calendar is sure to inspire and teach you each and every day for the year in front of you.

    Format

    • Planner Size Closed 210mm x 297mm
    • Full colour with Georgia, Handwriting Dakota and Gotham typeface
    • Available in in limited edition print of PDF download
    In fact, it’s all of these things
    2012 Mobile Design Tips

    Mobile design is what YOU make it

    The future of mobile design is what you make it. It can said it’s made up of more than 12 things. In fact, it’s all of these things so please get back to me with your Top 12 for mobile design.

    2012_MobileDesignTipsCalendar.pdf

    This is but part of a selection of design resources russellwebbdesign generated for the mobile space out there. Please contact us further to discuss if your brand really wants to benefit from this new immersive experience here:
    info@russellwebbdesign.co.uk

  • The perfect cycle hire companion tool

    Watch the video See ‘Barclays Bikes Android and iPhone App’ Video here

    Create the perfect companion tool for the Barclays Cycle Hire scheme

    Aims and objectives

    • Launch an application (on Android too) with better functionality and usability than all competitors.
    • Amplify Barclay’s dedication to innovation.
    • Make a positive contribution to London.
    • Promote active lives – and create business benefits from this.
    • Promote a sustainable and environmentally friendly mode of transport.

    Differentiate the app through strong Barclay’s brand presence

    From Boris bikes to Barclay’s bikes… ensure users are aware this is the official application and be the greatest Cycle Hire App ever

    Barclay’s Cycle Superhighways are new cycle lanes into central London from outer London

    • Improve cycling conditions for people who already commute by bike
    • Encourage those who don’t to take to pedal power and keep fit
    • Help cut congestion
    • Relieve overcrowding on public transport
    • Reduce emissions.

    Key ‘Must-Have’ features

    • Launch with iPhone and Android applications
    • Integrate cycle hire and cycle superhighways
    • A focus on enabling cyclists to ‘do and discover’
    • A focus on London as a cycling community
    • Core functionality around location and journeys
    • Additional functionality – a ‘must use’ application

    Here are just a selection of Android screens

    It was important that the growing Android community felt included as iOS is seen as the dominant player in this market. An entirely different UI was developed that benefited from Androids unique functionality. Widgets were developed and integrated features included to aid the experience.

    Cycle Finder

    Find the nearest docking station right now

    • Locate me (nearest docking stations)
    • 2D Map view (Google maps)
    • Satellite map view (Google maps)
    • Augmented Reality view
    • List view

    Superhighway

    Barclay’s Cycle Superhighways (BCS) are cycle routes running from outer London into central London. 

    • They give you safer, faster and more direct journeys into the city.
    • We’ve improved road surfaces and improved junctions for a more comfortable ride, and each Superhighway has a clear, unique identity, with blue surfaces to increase driver awareness.

     

    Watch the videoSee ‘Barclays Bikes Android and iPhone App’ Video here

    This is but part of a larger proposal russellwebbdesign designed and conceptualised for Barclays Capital. In this case it was a complete App Design, from providing the creative at pitch level to final delivery. To discuss what your brand really wants from mobile, contact us on: info@russellwebbdesign.co.uk

  • Pay With Your Phone #6 – Fashion Retail

    Mobile Wallet Payment Experiences…#6

    This is an edited presentation of the principles behind the concept ‘Pay with your Phone.’ Of all the mobile future touch-points the (now) more realistic possibility of a mobile wallet, NFC and simplistic mobile commerce perhaps has the most exiting potential. This post concentrates on the user journey ‘Buying clothes from high street retailers’

    Pay with your Phone #6You can watch the animated version here

    Buying clothes from high street retailers

    Integrating mobile into a comprehensive cross-channel strategy ensures that you are meeting your customers where and how they shop for your products.

    Jane is shopping on her phone on her journey home

    Using any mobile m-commerce version of a high street retailer signed up to the mobile transaction Jane is able to browse, search and select her favourite clothes item

    Pay With Your Phone#6 - Fashion Retail 3

    She adds a few items to her shopping cart and checks out

    Adding her favourite items to the mobile webs version of any high street retailer the route to purchase could not simpler

    The mobile site auto-connects to Jane’s mobile wallet and verifies available credit

    Using the systems integrated approach high street shopping, a fluid and pain free route to purchase is enabled

    No card details need to be entered and the delivery address is stored in the phone

    The mobile wallets functionality pre-stores the delivery address to enable fluid transaction

    The money is debited and the goods are shipped

    Back-end integration aids the purchaser through the intricacies of mobile commerce

    Jane receives her package after a few days

    Following traditional transaction process the purchase is delivered to Jane’s door

    Please get in touch

    This is but part of a selection of consumer experiences russellwebbdesign generated for credit card payment concept ideas. Here only the first three experiences have been made available. Should your company wish to find out more about this emerging new technology; please get in touch

    Pay With Your Phone#6 - Fashion Retail 8

    Pay with your Phone #6You can watch the animated version here

    If this, or any other post has peaked your interest, please leave your comments below

  • Re-invent in-store and e-commerce experiences

    Re-invent in-store and e-commerce experiences

    Concept proposal for tablet visibility in-store

    experiential marketing

    streamlined

    personalised

    There is a suite of new tablet computers available with a number of features, prices, and sizes. When it comes to experiential marketing for brick-and-mortar retail businesses, tablet computers offer a streamlined and personalised retail experience unlike any other.

    For retail businesses looking to differentiate themselves from the competition through the use of innovative software applications, here are 5 reasons to include tablet devices as part of your digital retail strategy.

    1. Tablets Improve Brand Perception.

    Using tablets, retailers can provide a connected experience and a multichannel presence with a higher degree of service.

    Table and iPhone welcome screens

    Tablets provide a vehicle for customers to dive deeper into your brand while physically present in your retail space.

    2. Experiential Retail Marketing.

    Retailers are increasingly using tablets for assisted sales and experiential marketing, including associate-supported sales and self-shopping.

    Hero screen and revealed content

    Content can include search, product comparison, visualisation, social connections, and links to media about products.

    3.Handheld Kiosks.

    Imagine a shopping experience in which customers locate and select products on touchscreens at an interactive station, download product information on a mobile device, locate items in-store, and then use their tablet to check out.

    Interior screen with sections

    This personalises the shopping experience and eliminates checkout lines.

    4.Mobile Pay Stations.

    With credit card swipe add-ons, finger signatures on touchscreens, and email or SMS receipts, tablet computers can do anything a traditional cash register can do.

    5. Digital media on the store floor.

    It will take some dramatic changes in the store experience if a retailer wants to survive. Giving customers a compelling reason to shop and then delivering on an easy, pleasant shopping experience may sound simple, but putting it into practice is another issue.

    The Tablet-Driven Retail Evolution

    Exteriorview

    Tablet technology fundamentally transforms the retail environment, elevating service standards and deepening brand perception

    These multichannel devices facilitate experiential retail marketing, empowering customers with;

    • Interactive content
    • Product visualisation,
    • Social connectivity

    …for assisted or self-service journeys.

    Functioning as handheld kiosks and mobile pay stations, tablets streamline the entire process, allowing for personalised product location, instant information downloads, and eliminating traditional checkout bottlenecks.

    Ultimately, deploying digital media on the store floor through tablets is a critical strategic imperative for retailers to create a compelling, easy, and modern shopping experience necessary for future survival

    Get in touch

    15 Years Experience | Workshop Wizard | Design System Ninja
    Finance | Gambling | Healthcare | Recruitment

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    Email

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    info@russellwebbdesign.co.uk

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    CV
    Russell Webb is a User experience Designer who digs deeper when implementing Design Systems, who facilitates workshops with local building societies up to asset managers behemoth and who builds design teams by sharing best practice and mentoring through the stack.

    Workshops to stakeholder mngt and much more

    Russell Webb CV

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