TL;DR; Quick Bet is essential for quickly placing bets on mobile devices. Strong UX handles price changes, suspensions and signal drops without delays. This includes gracefully handling errors, red cards, penalties, and goals that can suspend in-play markets… all lead to bet cancellations. Learn how prototyping and attention to detail and a hands-on design approach can solve user problems
The best feeling ever
You know that one, you’ve got an instinct, but you need to place the bet quickly. This is where Quick Bet becomes a must-have functionality.
When speed is of the essence
So, you’re out n’about and you’ve just seen the race preview, your favourite horse is next off in two minutes, what to do? This is where Quick Bet becomes your hero. Simply open your small screen, and then ‘Make a selection’ or Quick Bet on your winning filly in a single tap
When your experience is seamless
In the best case scenario you quickly place that bet, you’ve got cash in your account and the bet is successfully cleared;
- No delays
- No price changes or fluctuations
- No suspensions
- No signal drop… it goes through
Then the Success Message, job done, a seamless victory. But strong UX, whatever the speed-bumps, should always be a delight
When your experience is NOT seamless
Life isn’t always a cinematic montage. With gambling, especially In-Play or live events, the customer is often informed that there has been a change. It can be a price change where the odds lengthen or shorten, it can be a suspension or an user error. The punter must be gracefully informed;
Gently, clearly, and with a touch of empathy.
Be nice with your error handling messages
The user is (gracefully) informed that there has been either an info only error an alert error. On mobile. my advice is do this through “signposting”, colour is a great solution for this.
Suspend the disbelief
For almost all football matches, all In-Play markets are suspended when there’s a red card, a penalty or a goal. For a red card or a goal, all bets currently up are cancelled. Markets are then re-opened. If a penalty is awarded the markets will be suspended. The skill is you have to indicate this to your user – that’s challenging UX right there.
Final tip
(straight from the horse’s mouth)
As arguably the most complicated user flow for quick transitional gambling, using low-fidelity prototypes that are both instructional and rapid.
My advice is to use pen and paper, get down ‘n dirty with the details, and then roll out to prototyping.
This is the final UI, this is high-stakes UX, done right.
Seamless UX in live betting isn’t just technology – it’s empathy.
Understand the thrill, the tension, the split-second decisions. Design for that heart-pounding moment, and place bets at the speed of light.
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[…] of error message is displayed. Remember graceful error handling is the preferred method – see here for examples. User can receive messages that […]