Web design
From Discovery to understanding the client’s goals, their target audience, and to their brand identity. Here I champion interviews, surveys, and competitor analysis within a compelling narrative using wireframing and prototyping, through to visual design. My goal is to create the foundations of a user-friendly interface, partnering typography, colour and imagery, to reach testing after launch ( and then iteration). This not only increases user engagement but tilts towards higher conversion rates that stack up against an improved brand image: Building trust with potential customers.
See below for a Skill Set Showcase on Information Architecture, UI/UX Design and on communication and collaboration.
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Unique Lowest Bid Site – UX Redesign
Watch the video here icanhaveit.com – Site redesign Taking an existing but tired site, refresh and rebrand it up to modern day standards. Logo refresh With a focus on readability and execution, the logo has be refined and simplified. This is only an online print so RGB was the primary driver.
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Adult Dating Brand – Can you choose the right look n’ feel?
Watch the video here Low Key Dating Brief: Tale an existing site, still young and yet to launch fully, and refresh the look n’ feel with new brand mark and ‘sexy and sassy’ imagery. Branding What should this brand look like, and how should it segment This brand has focussed down on three zones: Singles Adults Matures This part of the process looks…
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Design and create a ‘best-in-class’ mobile web site
The process of designing a mobile-only website for a leading healthcare company, focusing on task efficiency and leveraging the company’s unique selling proposition (USP) of a world-class medical health database. With insights into stakeholder management, design principles, navigation strategies, typography tips, and conclusions on prioritising the human experience over internal politics.
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Design Trends For Mobile – Part 6: Location, Location, Location
Design Trends For Mobile – Part 6 – Location.pdf Design Trends in Mobile After only a few years the mobile landscape has generated a selection of trends and UX that have now become best practice in mobile design and an essential skill-set for the experienced UI designer. And as a UX designer you should be…
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Design Trends For Mobile – Part 5: Minimise The Taps
Design Trends For Mobile – Part 5 – Minimise The Taps.pdf Design Trends in Mobile This is the 5th part in a series of trends that I have witnessed in the design world. When designing, design for short bursts of activity similar to how people use phones across the board—in short bursts of activity. Users…
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Design Trends For Mobile – Part 4: Interactive Feedback
Design Trends For Mobile – Part 4 – Interactive Feedback.pdf Design Trends in Mobile This is the 4th part in a series of trends that I have witnessed in the design world. These trends and UX have now become best practice in mobile design and an essential skill-set for the experienced UI designer. Interactive Feedback Provide obvious…
Empowering users with the financial tools they deserve
- Mastering Design Theory and Lean Agile
- Solve big problems, fast.
- How delight and speed are rewriting our UX playbooks
