Web design
From Discovery to understanding the client’s goals, their target audience, and to their brand identity. Here I champion interviews, surveys, and competitor analysis within a compelling narrative using wireframing and prototyping, through to visual design. My goal is to create the foundations of a user-friendly interface, partnering typography, colour and imagery, to reach testing after launch ( and then iteration). This not only increases user engagement but tilts towards higher conversion rates that stack up against an improved brand image: Building trust with potential customers.
See below for a Skill Set Showcase on Information Architecture, UI/UX Design and on communication and collaboration.
-
Branding an iPad Casino App
1.0 Aims and Objectives To produce the best-in-class iPad and iPhone App for playing slots and table games. Recently I was involved in conceptualise and leading the UI for a iOS casino App for both iPhone and iPad. I’m not going to detail all design decisions here but walk you through my perspective on why branding for this product…
-
Design habits – Tip your hat to your design heroes
TLDR: Inspired by design masters, this can aide your creative process: User first through to competition analysis, (innovation nit imitation), tofamiliarity and then focus on value then finally beautiful execution Contents As a junior designer, way back when, I visited our local design museum (I studied in London, UK, so my local design museum was…
-
UK Household Retail Co – iPhone and Mobile Web Concepts
TLDR: Propose an approach fro the The White Company to stay ahead of the curve and deliver an exceptional mobile shopping experience that aligns with their brand values. Contents Insight In spite of its rapid growth, The White Company retains a firm grasp of its core values, identity and philosophy. It is consistently committed to…
-
Wireframing an on-demand Internet streaming media service
I have been recently working with a colleague on a private project around the world of media streaming. We had got to a level where the tech was getting up to scratch, but the UX was missing. So, here it is. Download the PDF: OnDemandStreamingService-Mobile_Tablet Mobile On – screen blueprint representing the skeletal framework of the…
-
Mobile best practice for registration – Put the users needs before technology
User Registration on Mobile Watch the animated version here I have recently been involved in both high-level concept generation through to territory specific text changes in the exiting world of User Registration. These are my top 5 tips to help you streamline your process or find some inspiration. 1. Do not turn-off your client Very…
-
What’s your favourite wire-framing style?
Pick your battles, know your styles Whether for desktops, on a tablet or the this mythical idea of a mobile internet (there is only one web to experience – but that a different post!) the modern UX-er should be skilled in the art of wire-framing. The style you use should come from the answers to…
Empowering users with the financial tools they deserve
- Mastering Design Theory and Lean Agile
- Solve big problems, fast.
- How delight and speed are rewriting our UX playbooks
