Typography
Typography is the art and technique of arranging type. The arrangement of type involves the selection of typefaces, point size, line length, leading (line spacing), adjusting the spaces between groups of letters (tracking) and adjusting the space between pairs of letters (kerning).
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Pay With Your Phone #6 – Fashion Retail
Mobile Wallet Payment Experiences…#6 This is an edited presentation of the principles behind the concept ‘Pay with your Phone.’ Of all the mobile future touch-points the (now) more realistic possibility of a mobile wallet, NFC and simplistic mobile commerce perhaps has the most exiting potential. This post concentrates on the user journey ‘Buying clothes from…
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5 Key points when designing for Direct Mail (DM)
What is Direct Mail (DM) For many businesses, Direct Mail (DM) is by far the most cost-effective form of marketing. It allows you to target customers with greater accuracy than any other method. 1. Target your design efforts Careful preparation to get the response rates you want is the way forward. These design have been…
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Design Principles #1; Experimenting with layout
How layout influences our design (Part I) Whether you are working in publishing, online or advertising, the fundamental ideas (which may overlap) about the practice of good ‘layout’ composition will always form the basic structure of your design. The elements form the ‘vocabulary‘ of the design, while the principles constitute the broader aspects of its…
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Can Boris Bikes turn London in to a world-class cycling city?
Is this the future of cycling in London? It looks like Barclays have upped their game as providers of a sustainable cycling society for our capital city. With the release of their Barclays Cycle Hire App they have really set out their stall.See: Barclays Bike Can the audience catch-on? Even their ATL material is reflecting…
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Pay With Your Phone #4 – Voucher Payment
Mobile Wallet Payment Experiences…#4 You can watch the animated version here In-store mobile voucher payment The value of voucher purchase, and the growth of Groupon have inspired this type of purchase across many channels, especially mobile. The benefits mobile vouchers deliver include increased revenues, improved brand loyalty and instant, measurable direct-to-customer marketing. Jane…
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Pay With Your Phone #3 – Lunch offer
Mobile Wallet Payment Experiences…#3 You can watch the animated version here Jane looks at her app to find an offer for lunch. Restaurants are able to tailor deals by the hour and stores or services can offer discounts in real time. Consumers can take save a money AND have a unique experience. For mobile…
Empowering users with the financial tools they deserve
- Mastering Design Theory and Lean Agile
- Solve big problems, fast.
- How delight and speed are rewriting our UX playbooks