Logo Design
Logo design is an important area of graphic design, and one of the most difficult to perfect. The logo (ideogram), is the image embodying an organization. Because logos are meant to represent companies’ brands or corporate identities and foster their immediate customer recognition, it is counterproductive to frequently redesign logos.
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Digital. Social. Lottery.
Recently I have been working with a small team, pushing UX innovation and engagement to attract and retain players for a digital lottery provider.
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How to launch a digital product using social channels
Fostering a close working relationships with your client and presenting with constructive feedback is important when building trust and is key to producing better work
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Brand logo design in 5 steps
TL;DR; The branding exercise showcasing a need for a standout, flexible, unique, and impactful logo marque. From sketching, client involvement, standardising the colour palette to finessing the design into a fully-fledged product.
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Top 5 tips on creating online brand guidelines that work
A set of helpful tips for creating effective online brand guidelines for a responsive website with dynamic content and multi-width navigation. To ensure adherence from all stakeholders provide template downloads or example files to effectively showcase the brand in a finished format.
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10 considerations when designing for mobile
This is the first 10 steps to take your mobile design skills to the next level Watch the animated version here When designing for the desktop you can consider the end-user environment, when designing for print you can picture where the magazine will be read but when design for mobile the end-user scenarios are so…
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Branding an iPad Casino App
1.0 Aims and Objectives To produce the best-in-class iPad and iPhone App for playing slots and table games. Recently I was involved in conceptualise and leading the UI for a iOS casino App for both iPhone and iPad. I’m not going to detail all design decisions here but walk you through my perspective on why branding for this product…
Empowering users with the financial tools they deserve
- Mastering Design Theory and Lean Agile
- Solve big problems, fast.
- How delight and speed are rewriting our UX playbooks