Category: Design Strategy
Shaping the success of organisations by bridging the gap between design and business, Design Strategy fosters a user-centric approach, a framework for aligning design decisions to ensuring that design efforts are focused on creating value for stakeholders.
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The perfect cycle hire companion tool
See ‘Barclays Bikes Android and iPhone App’ Video here Create the perfect companion tool for the Barclays Cycle Hire scheme Aims and objectives Launch an application (on Android too) with better functionality and usability than all competitors. Amplify Barclay’s dedication to innovation. Make a positive contribution to London. Promote active lives – and create business benefits from…
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Pay With Your Phone #6 – Fashion Retail
Mobile Wallet Payment Experiences…#6 This is an edited presentation of the principles behind the concept ‘Pay with your Phone.’ Of all the mobile future touch-points the (now) more realistic possibility of a mobile wallet, NFC and simplistic mobile commerce perhaps has the most exiting potential. This post concentrates on the user journey ‘Buying clothes from…
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Pay With Your Phone #5 – Big Ticket Purchase
Mobile Wallet Payment Experiences…#5 You can watch the animated version here Jane purchases a new TV to watch the Olympic Games Following on from my serions deadling with Pay With Your Phone #1, #2, #3 and #4, this post is about those luxury items with luxury prices. The value of voucher purchase, and the growth of Groupon have…
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Can Boris Bikes turn London in to a world-class cycling city?
Is this the future of cycling in London? It looks like Barclays have upped their game as providers of a sustainable cycling society for our capital city. With the release of their Barclays Cycle Hire App they have really set out their stall.See: Barclays Bike Can the audience catch-on? Even their ATL material is reflecting…
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Protected: 3D Concept App for for UK broadcaster
There is no excerpt because this is a protected post.
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Protected: Brands and Mobile – Volvo Customer Journeys
There is no excerpt because this is a protected post.