Russell Webb Design

Category: Design Strategy

Shaping the success of organisations by bridging the gap between design and business, Design Strategy fosters a user-centric approach, a framework for aligning design decisions to ensuring that design efforts are focused on creating value for stakeholders.

The perfect cycle hire companion tool
See ‘Barclays Bikes Android and iPhone App’ Video here

Create the perfect companion tool for the Barclays Cycle Hire scheme

Aims and objectives
- Launch an application (on Android too) with better functionality and usability than all competitors.
- Amplify Barclay’s dedication to innovation.
- Make a positive contribution to London.
- Promote active lives – and create business benefits from this.
- Promote a sustainable and environmentally friendly mode of transport.
Differentiate the app through strong Barclay’s brand presence

From Boris bikes to Barclay’s bikes… ensure users are aware this is the official application and be the greatest Cycle Hire App ever
Barclay’s Cycle Superhighways are new cycle lanes into central London from outer London
- Improve cycling conditions for people who already commute by bike
- Encourage those who don’t to take to pedal power and keep fit
- Help cut congestion
- Relieve overcrowding on public transport
- Reduce emissions.
Key ‘Must-Have’ features
- Launch with iPhone and Android applications
- Integrate cycle hire and cycle superhighways
- A focus on enabling cyclists to ‘do and discover’
- A focus on London as a cycling community
- Core functionality around location and journeys
- Additional functionality – a ‘must use’ application
Here are just a selection of Android screens

It was important that the growing Android community felt included as iOS is seen as the dominant player in this market. An entirely different UI was developed that benefited from Androids unique functionality. Widgets were developed and integrated features included to aid the experience.
Cycle Finder

Find the nearest docking station right now
- Locate me (nearest docking stations)
- 2D Map view (Google maps)
- Satellite map view (Google maps)
- Augmented Reality view
- List view
Superhighway

Barclay’s Cycle Superhighways (BCS) are cycle routes running from outer London into central London.
- They give you safer, faster and more direct journeys into the city.
- We’ve improved road surfaces and improved junctions for a more comfortable ride, and each Superhighway has a clear, unique identity, with blue surfaces to increase driver awareness.
See ‘Barclays Bikes Android and iPhone App’ Video here

This is but part of a larger proposal russellwebbdesign designed and conceptualised for Barclays Capital. In this case it was a complete App Design, from providing the creative at pitch level to final delivery. To discuss what your brand really wants from mobile, contact us on: info@russellwebbdesign.co.uk
04/11/2011
Pay With Your Phone #6 – Fashion Retail

Mobile Wallet Payment Experiences…#6

This is an edited presentation of the principles behind the concept ‘Pay with your Phone.’ Of all the mobile future touch-points the (now) more realistic possibility of a mobile wallet, NFC and simplistic mobile commerce perhaps has the most exiting potential. This post concentrates on the user journey ‘Buying clothes from high street retailers’

You can watch the animated version here

Buying clothes from high street retailers

Integrating mobile into a comprehensive cross-channel strategy ensures that you are meeting your customers where and how they shop for your products.

Jane is shopping on her phone on her journey home

Using any mobile m-commerce version of a high street retailer signed up to the mobile transaction Jane is able to browse, search and select her favourite clothes item

She adds a few items to her shopping cart and checks out

Adding her favourite items to the mobile webs version of any high street retailer the route to purchase could not simpler

The mobile site auto-connects to Jane’s mobile wallet and verifies available credit

Using the systems integrated approach high street shopping, a fluid and pain free route to purchase is enabled

No card details need to be entered and the delivery address is stored in the phone

The mobile wallets functionality pre-stores the delivery address to enable fluid transaction

The money is debited and the goods are shipped

Back-end integration aids the purchaser through the intricacies of mobile commerce

Jane receives her package after a few days

Following traditional transaction process the purchase is delivered to Jane’s door

Please get in touch

This is but part of a selection of consumer experiences russellwebbdesign generated for credit card payment concept ideas. Here only the first three experiences have been made available. Should your company wish to find out more about this emerging new technology; please get in touch

You can watch the animated version here

If this, or any other post has peaked your interest, please leave your comments below

21/10/2011
Pay With Your Phone #5 – Big Ticket Purchase

Mobile Wallet Payment Experiences…#5

You can watch the animated version here

Jane purchases a new TV to watch the Olympic Games

Following on from my serions deadling with Pay With Your Phone #1, #2, #3 and #4, this post is about those luxury items with luxury prices. The value of voucher purchase, and the growth of Groupon have inspired this type of purchase across many channels, especially mobile. The benefits mobile vouchers deliver include increased revenues, improved brand loyalty and instant, measurable direct-to-customer marketing

Jane goes shopping for new TV

She see one that is slightly out of her price range

She checks her balance using her app and needs an extra £300

Jane decides to increase her credit and selects this option

After reading the T&C’s, Jane confirms the increase

Jane makes the purchase and her TV is delivered to her home

You can watch the animated version here

This is but part of a selection of consumer experiences russellwebbdesign generated for credit card payment concept ideas. Please contact us further to discuss if your brand really wants to benefit from this new immersive experience here: info@russellwebbdesign.co.uk

You can preview the mini-presentation here or via our YouTube Channel here

If this, or any other post has peaked your interest, please leave your comments below

04/10/2011
Can Boris Bikes turn London in to a world-class cycling city?
Is this the future of cycling in London?

It looks like Barclays have upped their game as providers of a sustainable cycling society for our capital city. With the release of their Barclays Cycle Hire App they have really set out their stall.See: Barclays Bike

Android version with videos linked to Barlcays Video channels

Can the audience catch-on?

Even their ATL material is reflecting a future thinking strategy. They obviously have the advantage of 1675 stores nationwide to form the most perfect billboard advertising. Aside from image consistency, (which Barclays do very well) the push for their Cycle Superhighway, a bold project, again underline their commitment to our sustainable ‘cycle’ city. Overall a great images, if a little photoshopped!

Barclays Bike ATL in-store advertising

Raising a banks profile

As part of a multiple channel approach that is both two-fold; raising Barclays brand to become recognisable as omnipresent in our day-to-day life and providing a useful service far removed from ‘bad-boy’ financial services, Barclays have cleverly positioned themselves as THE environmentally aware corporate organisation that is there for it’s customers, both financially and as a environmental astute organisation.

Both on the tube and throughout the National Rail Barcalys message is for clearly supporting London new ‘cycle’ pedigree

How to market your App successfully

True and effective App Marketing (There are now over 300,000 apps available for iPhone, iPad and iPod touch and surprisingly many of the best ones are free, more surprisingly only a fraction are kept for continual use) relies on three key points;
1. Rigorous testing so when the end experiences your App for the first time the experience is nothing but positive. This testing should be used in your Software Development Life Cycle (SDLC) as default.
2. Cross channel promotion using regular traditional media (print, campaign, advertising ) with what we can term ‘new’ traditional marcoms (banner ads, email campaigns, site take-overs, app store promotion, mini website) and complementing those channels with more UGC or 3.0 Web promo techniques (QR codes, reviews, competitions, games and FB pages)
3. Word of month. We all know the best form of marketing is recommendation, the previous two points all attempt to get you to recommend this product or that service, if your apps allows you to do this by virtual sharing (FB or Twitter) or actual sharing (“Hey, have you seen this?”) then you’ve succeeded.
Barclays Bike ATL outdoor advertising is also taking pride of place in London Piccadilly Circus

Barclays Bike ATL outdoor advertising is also taking pride of place in London Piccadilly Circus

This is only the views of russellwebbdesign. Please contact us further to discuss if your brand really wants from design: info@russellwebbdesign.co.uk

If this, or any other post has peaked your interest, please leave your comments below
09/08/2011
Protected: 3D Concept App for for UK broadcaster

This content is password-protected. To view it, please enter the password below.

Password:
Protected: Brands and Mobile – Volvo Customer Journeys

This content is password-protected. To view it, please enter the password below.

Password: