Russell Webb Design

Category: Design Strategy

Shaping the success of organisations by bridging the gap between design and business, Design Strategy fosters a user-centric approach, a framework for aligning design decisions to ensuring that design efforts are focused on creating value for stakeholders.

  • Developing a Design Process

    Developing a Design Process

    TL;DR; Redesigning a unique bid auction site: From concept to creation, the goal was to build a competitive platform with a modern aesthetics, seamless navigation and from a mobile-first mindset 

    Contents

    Conceptualising the Look and Feel of a Lowest Unique Bid Action Site

    When designing a lowest unique bid action site, it is essential to create a visually appealing and intuitive interface that engages users and encourages them to participate. In this article, I will explore the design rationale and discuss responsive design best practices for such a site.

    Design Rationale

    The design of a lowest unique bid action site should align with the concept of bidding and competition while ensuring a seamless user experience. Here are some key design considerations:

    1. Colour Palette: Choose a color scheme that evokes excitement and competition. i.e red, orange, and green convey a sense of urgency.
    2. Typography: Legible and visually appealing gives modern and engaging feel to the site.
    3. Visual Elements: Incorporate relevant visual elements such as icons, illustrations, or images to enhance the overall design. These elements can help convey the idea of bidding and create a visually appealing environment.
    4. Clear Call-to-Action: Place a prominent and easily discernible call-to-action button to encourage users to participate in the bidding process. Use compelling language, such as “Place Your Bid Now,” to entice users to take action.
    5. Intuitive Navigation: Design a clear and intuitive navigation system that allows users to easily explore different sections of the site. Implementing a well-structured menu and incorporating breadcrumbs can help users navigate seamlessly.

    One Site, one-stop-shop

    What is Responsive Design and how can it help me?

    – 1440px to 375px

    'Hidden Figures Way' Dedication (NHQ201906120005)

    “As mobile devices are increasingly become the way to access online content, responsive design has emerged as a popular design strategy”

    A good foundation and approach to web design is to craft an optimal viewing experience that is easy readable and has navigation with a minimum of resizing, panning, and scrolling across a wide range of devices (from desktop to mobile). New clients want this type of RWD , but it the default. I wish! For many websites, creating a website version for each resolution and new device would be a very big challenge, or at least impractical.

    My mantra is:

    Develop, Maintain and Manage

    … all within ONE SITE

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  • Marketing your App through the channels

    How to marketing a brand new digital product

    This is the challenging part of any marketing brief. You can target your Digital Tribes, whether they be Early Adopters or true Laggards, one sure-fire way is through traditional streams. Using traditional media is a concrete method of new product promotion and should not ignored. Remember: Print is NOT dead.

    Building scenarios

    Building scenarios

    An effective method fo marketing a product to place a customer into the shoes of a typical user.

    "I've got a secret but I can't tell anyone"

    This opening statement defines a need state for this privacy service. Then you explain the scenario and how the product can benefit that customer. If you can translate this into an attractive case-study, then you have a winner.

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  • Design and create a ‘best-in-class’ mobile web site

    Design and create a ‘best-in-class’ mobile web site

    TL;DR;

    From task efficiency to leveraging the company’s USP. This E2E Case Study includes stakeholder management, design principles, navigation and typography strategies, while stressing the human experience over internal politics.

    Contents

    To respect confidentiality agreements, the branding and specific naming have been modified. This product is currently live and serving 6k users

    To respect confidentiality agreements, the branding and specific naming have been modified. This product is currently live and serving 10K plus HNW users.

    Setting the scene

    usability

    Cognitive Load

    Design and create a 'best-in-class' mobile web site.

    🚀 Accomplish tasks quickly

    From goal-oriented users looking for information to designers minimising friction points.

    All leads to higher user retention and a positive user experience.

    💎 Leverage Company USP

    What makes this company’s product better than the competition?

    To align with the brand promise and to build trust, the design and features mirror the company’s core value proposition.

    👯‍♂️ Design for humans

    Design within human limits. Make information easy-to-process, respecting memory, attention, and perception.

    Design for those with diverse abilities and limited technical literacy. Design to evoke trust, delight, and confidence that leads to loyalty.

    Project foundations

    As an agency lead designer, I spearheaded the design of this mobile site for the UK’s leading healthcare company, by assembling an exceptional team. Bringing together external and internal creatives, I forged a collaborative venture, leveraging the collective expertise of all parties to achieve a shared vision.

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  • How to push your users to download your app

    Watch the videoWatch the video here

    Provide a mobile web experience that makes you want more.

    This is the dilemma. You have the resources, you have the idea but the richer and more immersive experience is inside your app, not your mobile web site. How do you push your user to download it?

    Download, download, download

    Providing a unified experience across all channels can stretch the most resourceful of companies . Sometimes a better strategy is to provide the ultimate level if functionality, the best UX on the platform that can best deliver that experience.

    (more…)

  • Protected: ‘Cloud Service’ Design and UI – from sketchbook to wireframe to branding

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  • Protected: icanhaveit.com – Site Evolution to Revolution

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