Design Strategy
By bridging the critical gap between design and business divide, these strategic Case Studies demonstrate the transformative power of my UX UI capabilities that can empowers organisations to thrive. I focus on fostering a user-centric mindset, ensuring each crafted design decision delivers measurable benefits for users, stakeholders, clients, and customers alike.
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How user personas can help crystallise the early stage design process
TL;DR; A large automotive client wanted to improve their dealer portal but the client needed guidance on understanding their audience’s needs and wants. Personas generation is a great to focus the team’s expectations and contributes to a better product and service. Contents B2B UX Case Study – Automotive Dealer Portal I was recently asked to provide…
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Deep-Dive the UX of a Desktop website “Poker” product
TL;DR; Insights for designing a successful poker website, covering key aspects such as app download, user experience, image selection, colour palette, with an emphasises the significance of trust and customer engagement. Discover how to design strong UX secure wallet features and VIP schemes.
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Brand logo design in 5 steps
TL;DR; The branding exercise showcasing a need for a standout, flexible, unique, and impactful logo marque. From sketching, client involvement, standardising the colour palette to finessing the design into a fully-fledged product.
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Top 5 tips on creating online brand guidelines that work
A set of helpful tips for creating effective online brand guidelines for a responsive website with dynamic content and multi-width navigation. To ensure adherence from all stakeholders provide template downloads or example files to effectively showcase the brand in a finished format.
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Take your mobile design skills to the next level
As Lead UX, it was my responsibility to satisfy specific user journey’s, demanding stakeholders and limits set by the tech Leads. I took this as an opportunity to showcase certain features, and from an Agile perspective – how they fitted both into the roadmap and overall experience.
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10 considerations when designing for mobile
This is the first 10 steps to take your mobile design skills to the next level Watch the animated version here When designing for the desktop you can consider the end-user environment, when designing for print you can picture where the magazine will be read but when design for mobile the end-user scenarios are so…
Empowering users with the financial tools they deserve
- Mastering Design Theory and Lean Agile
- Solve big problems, fast.
- How delight and speed are rewriting our UX playbooks