Russell Webb Design

Category: Retail Design

Retail design is a creative and commercial discipline that combines several different areas of expertise together in the promotional design of for new products launches, calender and seasonal promotions and complete design stories from a customer journey perspective

  • Protected: UK Departemnt Retail Store – Update Landing Page

    This content is password-protected. To view it, please enter the password below.

  • Retail and Leisure Centre Brand Identity

    Brief:

    Conceptulise the brand signature for a mult-unit retail leisure park this consisted of with the brandmark, typography, colour palette and other visual elements relating to the site.

    Total investment in the project will amount to €144m. The facility will become one of the first in the chain of shopping centres under the OZ brand. The chain’s size is projected at 20 centers. Concept development of the brand signature for a the premier 150,000 m2 shopping and entertainment centre in Saratov, Russia.




    Oz - The Human FaceThe Oz retail park signage system in RussiaConcept design of Oz retail park – Poster System

    Rear Entrance - The Oz retail park in Russia
    The lighting effects of Oz retail park in Russia

    The Oz retail park in Russia – Mall Feature

  • Kenwood Branded Packaging

    Improved shelf-impact

    The new design features an enhanced brand identity with an increased focus on the products, making extensive use of a lifestyle and the consumer message to give a much stronger on-shelf impact.  The changes have been made to communicate the brand’s core values of quality, innovation and design to consumers.

    Brand ambassadorIt’s all about the grub Hero Image Consistent tone of voice

  • Disney page for Play.com

    Disney

    Brief:

    • Following Disney guidelines develop on-brand holding devices on a new Movie Magic More platform

    Disney for Play.com – Cars Holding device

    Disney for Play.com – High School Music Holding device

    Disney for Play.com – Ratatouille Holding device

    Disney for Play.com – Sleeping Beauty Holding device

    Disney for Play.com – Snow White Holding device

    Disney for Play.com – Winnie the Pooh Holding device

    Disney for Play.com – Full page

  • Solpadeine in-store activation

    GSK

    Provide innovative POP material for the pharmacy sector, increasing brand awareness, targeting consumers and pharmacy assistants for planned and unplanned journeys.

    Five environment touch-points:

    1.Window    2.In-store    3.Behind the counter    4.Counter top    5.On-shelf

    Driving Awareness within the Independent Pharmacy

    The aim is to provide innovative point of purchase materials for the pharmacy sector, increasing brand awareness of Solpadeine Plus, targeting consumers and Pharmacy Assistants (PAs). The POS campaign will bring to life the new Solpadeine ATL campaign in store to maximize recognition and engagement with the new Solpadeine creative. Create a variety of materials which can be used in different size stores.

    Pharmacyassistants
    Pharmacy Assistants
    In aisle / cross category
    In aisle / cross category
    Diorama
    Diorama

  • Disney “DVD on TV” brand identity

    Disney DVD on TV

    Disney Sub Brand

    BRIEF: Develop a sub-brand at retail level for TV on DVD including logo, holding device and POS material

    POS and logo image for Disney "DVD on TV"
    Brand mark collateral for Disney “DVD on TV”
    Disney "DVD on TV" retail tool kit
    Disney “DVD on TV” retail tool kit