Retail design is a creative and commercial discipline that combines several different areas of expertise together in the promotional design of for new products launches, calender and seasonal promotions and complete design stories from a customer journey perspective
TLDR: El Corte Inglés, a retail giant, needs a mobile app refresh to captivate customers and boost sales. Create a seamless shopping experience with: intuitive navigation, media-rich content, that is mobile-optimised Features and has a streamlined checkout to transform their UX into a powerful sales driver.
El Corte Inglés S.A. (English: The English Cut as in tailor’s cut), headquartered in Madrid, is the biggest department store group in Europe and ranks 4 worldwide. El Corte Inglés is Spain’s only remaining department store chain, as well as owner of several associated businesses, such as supermarket chains Hipercor, Supercor & Opencor, fashion chain Sfera as well as a travel agency (Viajes El Corte Ingles) and telephone provider (Telecor).
Brief
Incorporating a nav search, a store finder with the traditional basket top right design a media rich experience for shopping on your phone. By captivating a customer and therefore increasing spend, design a system of sub navigation that is convincing and compelling. Drilling deeper into the experience, screens can display products with the the added mobile features of sort and zoom. Product Info and descriptions, including ‘Add to Basket’ and ‘Wish List’ functionality plus the ability to share your purchase are all important consideration.
TLDR: Propose an approach fro the The White Company to stay ahead of the curve and deliver an exceptional mobile shopping experience that aligns with their brand values.
In spite of its rapid growth, The White Company retains a firm grasp of its core values, identity and philosophy. It is consistently committed to supplying impeccably designed products that are of the finest quality and at outstanding value for money. In addition, levels of service (across every channel) are constantly monitored to provide a shopping experience that is second to none.
Preview Gallery
This insight was taken to the next level with a series of inspirational iPhone App screen and Mobile Web visuals that formed part of a presentation on what these new channels can do you this business.
* Please note
These screens are just an indication of what we could do for you. Moving forward and after full scope many other options are available.
Working alongside a complete design team can be very rewarding. Like-minded people, working together to inject new meaning into a tired or misleading brand. This project did exactly that.
The brand needed a new visual identity that would sit with the design developed by the interiors team. This is how I did it.
See ‘Barclays Bikes Android and iPhone App’ Video here
Create the perfect companion tool for the Barclays Cycle Hire scheme
Aims and objectives
Launch an application (on Android too) with better functionality and usability than all competitors.
Amplify Barclay’s dedication to innovation.
Make a positive contribution to London.
Promote active lives – and create business benefits from this.
Promote a sustainable and environmentally friendly mode of transport.
Differentiate the app through strong Barclay’s brand presence
From Boris bikes to Barclay’s bikes… ensure users are aware this is the official application and be the greatest Cycle Hire App ever
Barclay’s Cycle Superhighways are new cycle lanes into central London from outer London
Improve cycling conditions for people who already commute by bike
Encourage those who don’t to take to pedal power and keep fit
Help cut congestion
Relieve overcrowding on public transport
Reduce emissions.
Key ‘Must-Have’ features
Launch with iPhone and Android applications
Integrate cycle hire and cycle superhighways
A focus on enabling cyclists to ‘do and discover’
A focus on London as a cycling community
Core functionality around location and journeys
Additional functionality – a ‘must use’ application
Here are just a selection of Android screens
It was important that the growing Android community felt included as iOS is seen as the dominant player in this market. An entirely different UI was developed that benefited from Androids unique functionality. Widgets were developed and integrated features included to aid the experience.
Cycle Finder
Find the nearest docking station right now
Locate me (nearest docking stations)
2D Map view (Google maps)
Satellite map view (Google maps)
Augmented Reality view
List view
Superhighway
Barclay’s Cycle Superhighways (BCS) are cycle routes running from outer London into central London.
They give you safer, faster and more direct journeys into the city.
We’ve improved road surfaces and improved junctions for a more comfortable ride, and each Superhighway has a clear, unique identity, with blue surfaces to increase driver awareness.
See ‘Barclays Bikes Android and iPhone App’ Video here
This is but part of a larger proposal russellwebbdesign designed and conceptualised for Barclays Capital. In this case it was a complete App Design, from providing the creative at pitch level to final delivery. To discuss what your brand really wants from mobile, contact us on: info@russellwebbdesign.co.uk
Jane purchases a new TV to watch the Olympic Games
Following on from my serions deadling with Pay With Your Phone #1, #2, #3 and #4, this post is about those luxury items with luxury prices. The value of voucher purchase, and the growth of Groupon have inspired this type of purchase across many channels, especially mobile. The benefits mobile vouchers deliver include increased revenues, improved brand loyalty and instant, measurable direct-to-customer marketing
Jane goes shopping for new TV
She see one that is slightly out of her price range
She checks her balance using her app and needs an extra £300
Jane decides to increase her credit and selects this option
After reading the T&C’s, Jane confirms the increase
Jane makes the purchase and her TV is delivered to her home
This is but part of a selection of consumer experiences russellwebbdesign generated for credit card payment concept ideas. Please contact us further to discuss if your brand really wants to benefit from this new immersive experience here:info@russellwebbdesign.co.uk
You can preview the mini-presentation here or via our YouTube Channel here
If this, or any other post has peaked your interest, please leave your comments below
There is a suite of new tablet computers available with a number of features, prices, and sizes. When it comes to experiential marketing for brick-and-mortar retail businesses, tablet computers offer a streamlined and personalised retail experience unlike any other.
For retail businesses looking to differentiate themselves from the competition through the use of innovative software applications, here are 5 reasons to include tablet devices as part of your digital retail strategy.
1. Tablets Improve Brand Perception.
Using tablets, retailers can provide a connected experience and a multichannel presence with a higher degree of service.
Tablets provide a vehicle for customers to dive deeper into your brand while physically present in your retail space.
2. Experiential Retail Marketing.
Retailers are increasingly using tablets for assisted sales and experiential marketing, including associate-supported sales and self-shopping.
Content can include search, product comparison, visualisation, social connections, and links to media about products.
3.Handheld Kiosks.
Imagine a shopping experience in which customers locate and select products on touchscreens at an interactive station, download product information on a mobile device, locate items in-store, and then use their tablet to check out.
This personalises the shopping experience and eliminates checkout lines.
4.Mobile Pay Stations.
With credit card swipe add-ons, finger signatures on touchscreens, and email or SMS receipts, tablet computers can do anything a traditional cash register can do.
5. Digital media on the store floor.
It will take some dramatic changes in the store experience if a retailer wants to survive. Giving customers a compelling reason to shop and then delivering on an easy, pleasant shopping experience may sound simple, but putting it into practice is another issue.
The Tablet-Driven Retail Evolution
Tablet technology fundamentally transforms the retail environment, elevating service standards and deepening brand perception
These multichannel devices facilitate experiential retail marketing, empowering customers with;
Interactive content
Product visualisation,
Social connectivity
…for assisted or self-service journeys.
Functioning as handheld kiosks and mobile pay stations, tablets streamline the entire process, allowing for personalised product location, instant information downloads, and eliminating traditional checkout bottlenecks.
Ultimately, deploying digital media on the store floor through tablets is a critical strategic imperative for retailers to create a compelling, easy, and modern shopping experience necessary for future survival
