Category: Corporate ID
A corporate identity is the “persona” of a corporation which is designed to accord with and facilitate the attainment of business objectives. It is visibly manifested by way of branding and the use of trademarks.
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iOS Casino App for the iphone
While the gambling industry continues to boom despite global financial woes, a reliance solely on branding through splash screens has its limitations. This post dives into why your home screen deserves more attention. Showcase promortaionl content, search (as navigation maybe?) and Quick Links as crucial building blocks, including introducing the popular hamburger icon for primary…
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Branding a Russian Hedge Fund
How brand identity works Integrated brand identify both help reputation and consumer awareness. I was tasked with conceptualising a strong brand identity for a new Russian hedge fund. This involves developing routes that generated the tone, style and flavor of the brand across a 2D and 3D environment. This includes, but is not limited to; color…
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Pay With Your Phone #2 – Check Your Balance
Mobile Wallet Payment Experiences…#2 You can watch the animated version here Jane checks her bank balance on her way to work. Mobile banking users with smartphones check their accounts on average 18-20 times a month – compared to an average of six times a month for those accessing their accounts via online banking. see more…
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“Renaissance Credit” Brand Identity
Who are Renaissance? Renaissance Group offers unparalleled financial, investment and management expertise in high-opportunity emerging markets around the world. Brief Flying in from a high-level, take a creatively-led approach to reviewing the Renaissance Group brand. Propose a selection of radically different financial brand marques that move the group to the next level. Emphasis can be…
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Oakgrove Milliennium Community Bid Proposal
Client: Gardner Stewart Architects Brief: Design a brand marque encompassing all the technical, sustainable and innovative aspects of Oakgrove Millennium Community £500M brownfield site covering 74 acre 1,300 new homes (30% affordable housing) IT-enabled (linking homes, shops and schools) The Oakgrove Millennium Community includes all of the Oakgrove and part of the Middleton grid squares.…
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Retail and Leisure Centre Brand Identity
Brief: Conceptulise the brand signature for a mult-unit retail leisure park this consisted of with the brandmark, typography, colour palette and other visual elements relating to the site. Total investment in the project will amount to €144m. The facility will become one of the first in the chain of shopping centres under the OZ brand.…