Brand Design
These principles can be observed in the work of the pioneers of the practice of visual brand identity design, such as Paul Rand, Chermayeff & Geismar and Saul Bass.
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Pay With Your Phone #6 – Fashion Retail
Mobile Wallet Payment Experiences…#6 This is an edited presentation of the principles behind the concept ‘Pay with your Phone.’ Of all the mobile future touch-points the (now) more realistic possibility of a mobile wallet, NFC and simplistic mobile commerce perhaps has the most exiting potential. This post concentrates on the user journey ‘Buying clothes from…
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5 Key points when designing for Direct Mail (DM)
What is Direct Mail (DM) For many businesses, Direct Mail (DM) is by far the most cost-effective form of marketing. It allows you to target customers with greater accuracy than any other method. 1. Target your design efforts Careful preparation to get the response rates you want is the way forward. These design have been…
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Can Boris Bikes turn London in to a world-class cycling city?
Is this the future of cycling in London? It looks like Barclays have upped their game as providers of a sustainable cycling society for our capital city. With the release of their Barclays Cycle Hire App they have really set out their stall.See: Barclays Bike Can the audience catch-on? Even their ATL material is reflecting…
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‘Revisiting’ a Price Comparison Restaurant Finder App
Using available APIs build an experience on the small screen that leverages a respectable brand name with the convenience to support local outlets.
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Pay With Your Phone #3 – Lunch offer
Mobile Wallet Payment Experiences…#3 You can watch the animated version here Jane looks at her app to find an offer for lunch. Restaurants are able to tailor deals by the hour and stores or services can offer discounts in real time. Consumers can take save a money AND have a unique experience. For mobile…
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Pay With Your Phone #2 – Check Your Balance
Mobile Wallet Payment Experiences…#2 You can watch the animated version here Jane checks her bank balance on her way to work. Mobile banking users with smartphones check their accounts on average 18-20 times a month – compared to an average of six times a month for those accessing their accounts via online banking. see more…
Empowering users with the financial tools they deserve
- Mastering Design Theory and Lean Agile
- Solve big problems, fast.
- How delight and speed are rewriting our UX playbooks
