TLDR: Analyse competitor apps selling wedding cakes, you identified promotions and discount opportunities, bundles and samples to nudge customers towards Pre-made packages to increase premium sales.
I was recently challenged by a prominent UK-based high street retailer to conceptualise and design an App based upselling mechanic for wedding cakes, looking for an effective solution to drive sales to a more premium product.
(more…)TL;DR; A large automotive client wanted to improve their dealer portal but the client needed guidance on understanding their audience’s needs and wants. Personas generation is a great to focus the team’s expectations and contributes to a better product and service.
I was recently asked to provide insight for a dealer portal for a very large automotive client. There was a definite opportunity in their market to improve their internal front end offering – but very early on it was clear there was a lack of understanding of who their audience was. How their needs and wants differed and what, as customers, they were looking for.
So, before deep-diving in the UX, I produced a selection of personas to focus down the teams expectations and unite the groups thinking. I’m taking for granted that we are all aware that personas represent a typical user, based on user research and incorporate user goals, needs, and interests. Here I created four (4) personas, Hilary, Gary, Donald and Bernie;
TL;DR; Quick Bet is a must-have for quickly placing bets on mobile devices. Strong UX handles price changes, suspensions and signal drops without delays.
How low-fidelity prototyping as a hands-on design approach can solve user problems.
price changes
suspensions
signal drops
penalties
in-play markets
signal drops
You know that one, you’ve got an instinct, but you need to place the bet quickly. This is where Quick Bet becomes a must-have functionality.
You’ve just seen the race preview, your favourite horse is next off in two minutes, what to do? This is where Quick Bet becomes your hero. Simply open your small screen, and then ‘Make a selection’ or Quick Bet on your winning filly in a single tap.
TL;DR; Ask the right questions when requesting personal information. Advocate a staged registration process, comparing it to dating, and encourages keeping the registration form simple. Additionally, highlighting the significance of minimising the drop-off rate during the registration process and incorporating fun elements into the user experience.
There are key considerations when it comes to asking strangers for their personal details. You have to ask the right way – to make each question relevant and necessary. You wouldn’t launch into your life story right away, so why assault them with a clunky, intimidating registration form? Remember to enhance your brand at every gateway; Positive UX will contribute to a positive brand perception
TL;DR; The branding exercise showcasing a need for a standout, flexible, unique, and impactful logo marque. From sketching, client involvement, standardising the colour palette to finessing the design into a fully-fledged product.
I have recently been involved in a branding exercise for a company that has over over 20 years experience in consultancy, project management and business analysis. This isn’t a new sphere of business, there is plenty of competition out there so a stand out logo marque that was…
… was essential. So I presented a limited selection of ideas as I feel, after a certain amount of years, I’m qualified not to waste the client’s time presenting numerous options. This is a concept shared by the likes of David Airey on his site logodesignlove.com
TL;DR; Why is this new style of popular navigation winning hands down against old-fashioned navigation methods? Well, here’s my take on why, in eight easy sound bites.
This is difficult to implement with such small real estate. Sidebar solves and provides for with this problem.
