From task efficiency to leveraging the company’s USP. This E2E Case Study includes stakeholder management, design principles, navigation and typography strategies, while stressing the human experience over internal politics.
To respect confidentiality agreements, the branding and specific naming have been modified. This product is currently live and serving 10K plus HNW users.
Setting the scene
usability
Cognitive Load
🚀 Accomplish tasks quickly
From goal-oriented users looking for information to designers minimising friction points.
All leads to higher user retention and a positive user experience.
💎 Leverage Company USP
What makes this company’s product better than the competition?
To align with the brand promise and to build trust, the design and features mirror the company’s core value proposition.
👯♂️ Design for humans
Design within human limits. Make information easy-to-process, respecting memory, attention, and perception.
Design for those with diverse abilities and limited technical literacy. Design to evoke trust, delight, and confidence that leads to loyalty.
Project foundations
As an agency lead designer, I spearheaded the design of this mobile site for the UK’s leading healthcare company, by assembling an exceptional team. Bringing together external and internal creatives, I forged a collaborative venture, leveraging the collective expertise of all parties to achieve a shared vision.
After only a few years the mobile landscape has generated a selection of trends and UX that have now become best practice in mobile design and an essential skill-set for the experienced UI designer. And as a UX designer you should be aware of these experiences and how best to incorporate them into your design decisions.
Location, location, location
Not only discovering the nearest banking cash machine or the whereabouts of a friend or employee, location services can include parcel and vehicle tracking, mobile commerce when taking the form of coupons or advertising directed at customers based on their current location. They include personalised weather services and even location-based games. They are an example of telecommunication convergence.
By 2010, location-based services power Mobile Local Search to enable the search and discovery of persons, places, and things within an identifiable space defined by distinct parameters. These parameters are evolving. Today they include social networks, individuals, cities, neighborhoods, landmarks, and actions that are relevant to the searcher’s past, current, and future location.
This is part of a 12 point examination of broad design principles russellwebbdesign generated for the design community. Please contact us further to discuss if your brand (ot it’s design) can really wants to benefit from effective communication and good graphic design: info@russellwebbdesign.co.uk
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See ‘Barclays Bikes Android and iPhone App’ Video here
Create the perfect companion tool for the Barclays Cycle Hire scheme
Aims and objectives
Launch an application (on Android too) with better functionality and usability than all competitors.
Amplify Barclay’s dedication to innovation.
Make a positive contribution to London.
Promote active lives – and create business benefits from this.
Promote a sustainable and environmentally friendly mode of transport.
Differentiate the app through strong Barclay’s brand presence
From Boris bikes to Barclay’s bikes… ensure users are aware this is the official application and be the greatest Cycle Hire App ever
Barclay’s Cycle Superhighways are new cycle lanes into central London from outer London
Improve cycling conditions for people who already commute by bike
Encourage those who don’t to take to pedal power and keep fit
Help cut congestion
Relieve overcrowding on public transport
Reduce emissions.
Key ‘Must-Have’ features
Launch with iPhone and Android applications
Integrate cycle hire and cycle superhighways
A focus on enabling cyclists to ‘do and discover’
A focus on London as a cycling community
Core functionality around location and journeys
Additional functionality – a ‘must use’ application
Here are just a selection of Android screens
It was important that the growing Android community felt included as iOS is seen as the dominant player in this market. An entirely different UI was developed that benefited from Androids unique functionality. Widgets were developed and integrated features included to aid the experience.
Cycle Finder
Find the nearest docking station right now
Locate me (nearest docking stations)
2D Map view (Google maps)
Satellite map view (Google maps)
Augmented Reality view
List view
Superhighway
Barclay’s Cycle Superhighways (BCS) are cycle routes running from outer London into central London.
They give you safer, faster and more direct journeys into the city.
We’ve improved road surfaces and improved junctions for a more comfortable ride, and each Superhighway has a clear, unique identity, with blue surfaces to increase driver awareness.
See ‘Barclays Bikes Android and iPhone App’ Video here
This is but part of a larger proposal russellwebbdesign designed and conceptualised for Barclays Capital. In this case it was a complete App Design, from providing the creative at pitch level to final delivery. To discuss what your brand really wants from mobile, contact us on: info@russellwebbdesign.co.uk
It looks like Barclays have upped their game as providers of a sustainable cycling society for our capital city. With the release of their Barclays Cycle Hire App they have really set out their stall.See: Barclays Bike
Android version with videos linked to Barlcays Video channels
Can the audience catch-on?
Even their ATL material is reflecting a future thinking strategy. They obviously have the advantage of 1675 stores nationwide to form the most perfect billboard advertising. Aside from image consistency, (which Barclays do very well) the push for their Cycle Superhighway, a bold project, again underline their commitment to our sustainable ‘cycle’ city. Overall a great images, if a little photoshopped!
Barclays Bike ATL in-store advertising
Raising a banks profile
As part of a multiple channel approach that is both two-fold; raising Barclays brand to become recognisable as omnipresent in our day-to-day life and providing a useful service far removed from ‘bad-boy’ financial services, Barclays have cleverly positioned themselves as THE environmentally aware corporate organisation that is there for it’s customers, both financially and as a environmental astute organisation.
Both on the tube and throughout the National Rail Barcalys message is for clearly supporting London new ‘cycle’ pedigree
How to market your App successfully
True and effective App Marketing (There are now over 300,000 apps available for iPhone, iPad and iPod touch and surprisingly many of the best ones are free, more surprisingly only a fraction are kept for continual use) relies on three key points;
Rigorous testing so when the end experiences your App for the first time the experience is nothing but positive. This testing should be used in your Software Development Life Cycle (SDLC) as default.
Cross channel promotion using regular traditional media (print, campaign, advertising ) with what we can term ‘new’ traditional marcoms (banner ads, email campaigns, site take-overs, app store promotion, mini website) and complementing those channels with more UGC or 3.0 Web promo techniques (QR codes, reviews, competitions, games and FB pages)
Word of month. We all know the best form of marketing is recommendation, the previous two points all attempt to get you to recommend this product or that service, if your apps allows you to do this by virtual sharing (FB or Twitter) or actual sharing (“Hey, have you seen this?”) then you’ve succeeded.
Barclays Bike ATL outdoor advertising is also taking pride of place in London Piccadilly Circus
Barclays Bike ATL outdoor advertising is also taking pride of place in London Piccadilly Circus
This is only the views of russellwebbdesign. Please contact us further to discuss if your brand really wants from design: info@russellwebbdesign.co.uk
If this, or any other post has peaked your interest, please leave your comments below
Renaissance Group offers unparalleled financial, investment and management expertise in high-opportunity emerging markets around the world.
Brief
Flying in from a high-level, take a creatively-led approach to reviewing the Renaissance Group brand. Propose a selection of radically different financial brand marques that move the group to the next level. Emphasis can be from lifestyle to premium style, but must be appropriate.
Focusing on high-opportunities from the emerging and frontier markets, Renaissance Group is not a traditional finance and investment institution. The new brand must symbolise their ability to build businesses, provide value-added strategic advice and manage assets in these markets.
What they do?
Renaissance Capital is the leading independent investment bank operating in Russia, CIS, Central & Eastern Europe, Africa, Asia and other high-opportunity frontier markets. Renaissance Capital is a trusted advisor to governmental, corporate and institutional clients in its core investment banking offerings: M&A, equity, debt, structured solutions and derivatives.
My Client
Renaissance Credit, the consumer finance business of Renaissance Group, is a leading player in the fast-growing consumer finance markets in Russia and Ukraine with more than 4mn clients.
