A simple, fun, attractive postcard or flyer which is self contained with information, call to action and method clearly communicated.
The 2010 Appeal should focus on:
Rebrand and refresh an existing supplier of high-end A/V equipment and installation. To include symbol and logotype generation, online experience and translations of the brands values to marketing and promotional material.
As a new start-up, SMART|WP have discovered a huge knowledge gulf that exits between SMEs and website developers.
As the central part of their offer the ‘SMART Guide to Website Planning’ was produced; this 150 page step-by-step guide is a template-driven, plain English electronic book consisting of ten chapters, with introductory starter pages, key point highlighted and a bespoke contents layout.
A collection of life moments images interwoven with various observations relating to some interesting influences and influencers from around the world
Deliver a brand and sales orientated message across all channels and focusing specifically on the product. This solution must be cost effective and clearly drive home the brand proposition. As a two-tired approach the message should be delivered via traditional media with bandwidth to occupy new media.
BRIEF: Develop a sub-brand at retail level for TV on DVD including logo, holding device and POS material