Tag: image manipulation (page 1 of 2)

Design Principles #2; Experimenting with layout

Design Principles #1; Experimenting with layout

How layout influences our design (Part 2)

Whether you are working in publishing, UI or advertising, the fundamental ideas (which may overlap) about the practice of good ‘layout’ composition will always form the basic structure of your design. The elements form the ‘vocabulary‘ of the design, while the principles constitute the broader aspects of its composition. Here I have compiled a second set of loose design principles that all revolve around the fundamentals of layout graphic design.

This is Part 2 of a 2-Part series: To jump back to the first part please click here

7. Pattern Design

09_layout_Formats-Pattern

Pattern Design

Patterns always been a safe bet for the design arsenal. Repetitive shapes form the back bone of effective graphic design

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Best-in-class mobile web site for healthcare company

Designing a ‘best-in-class’ mobile web site

Fighting against the ‘design by committee’ crowd has always been a challenge for a design lead

It is a delicate balance between satisfying the key stakeholders and showcasing a worthy design solution. There will also be a ‘safe’ option, but as a designer of merit you should be pushing for Revolution not Evolution.

I have been instrumental in delivering several mobile web solutions recently, and I’m finding it more and more exciting the bigger the brand you work with. I had some fun designing this (the names have been changed to protect the innocent!) and hopefully the rationale will be useful for other designers out there.

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The official football app for the biggest league on the world

Barclays Premier League Mobile Applicaiton

Watch the videoWatch the video here

Brief

Create a brand engagement App by “getting customers closer to the Barclays Premier League”. Also, globally raise brand awareness in new markets and create synergies between current digital channel offerings: Barclays Ticket Office and Facebook.
Barclays Premier League Mobile Applicaiton

Business objectives

  • Create brand engagement in the UK via positive brand association and “getting customers closer to the BPL”.
  • Globally raise brand awareness in new markets.
  • Create synergies between current digital channel offerings: Barclays Ticket Office and Facebook.

Barclays Premier League Mobile Applicaiton

Communication objective

  • The app must be easily communicated and will be supported with an integrated marketing plan to ensure maximum downloads using existing and new BPL marketing channels.
  • This is a Barclay’s application – not a Premier League application.

Barclays Premier League Mobile Applicaiton

Mobile applications are a key tool for generating high levels of repeat customer engagement.

With smartphones set to take a market share of up to 70% over the next 2 years, and all manufacturers investing heavily in app stores, Barclays’ decision to invest in providing its service through apps is a sound one.

There are many options about where to deploy first, and how to decide on follow-up apps. This will apply equally to the emerging Tablet market.

  • 31% of UK mobile owners used apps in June 2010
  • That figure rises to 71% if you just look at owners of smartphones
  • The average British smartphone owner downloads 15 apps to their handset, keeps 12 of them, and uses 5 every day
  • GfK NOP’s survey found that 16-24 year-olds are using 10 apps every day on average though
  • A fifth of UK smartphone users were downloading more apps in June 2010 than six months before
  • A fifth of them would never pay for an app, but half have already paid for one

Barclays Premier League Mobile Applicaiton

How do football fans access the web?

“1 in 3 supporters aged 34 and under access the internet via their mobile phone”
  • Sports mobile usage in the UK mirrors the football season
  • Sports mobile usage peaks between 3-6pm at the weekend
  • Sports usage is heavily influence by live events, especially football.
  • What do football fans want?

Barclays Premier League Mobile Applicaiton

Overview

  • Launch with iPhone and Android applications
  • Includes core features that football fans want
  • Innovative functionality – different in marketplace
  • Clearly a ‘Barclays’ application
  • Integrates Barclays Premier League online properties

Barclays Premier League Mobile Applicaiton

90 Minutes

  • Personal communities
  • Live results and scores ticker
  • Social cloud and trends
  • Key talking points
  • Red and yellow cards

Barclays Premier League Mobile Applicaiton

Info Zone

Elements a football fan will expect from the app
  • News feeds (from interesting sources)
  • Fixtures and scores
  • League table
  • Team and player information

Barclays Premier League Mobile Applicaiton

Around the grounds

Bring the stands to life for true football fans

  • Augmented reality stadium finder
  • Stadium catcher competition
  • Crowd-sourced information
  • Feeds from Trip Advisor or similar service

Barclays Premier League Mobile Applicaiton

Ticket Office

  • Win Premier League tickets through the app
  • Shake to generate numbers
  • Register your details
  • Send to a friend

Barclays Premier League Mobile Applicaiton

Videos

Exclusive video content

  • Syncs with Barclays Premier League Facebook page
  • Weekly podcast
  • Legends video content
  • Player Of The Month
  • Other videos

Barclays Premier League Mobile Applicaiton

Android Widgets

The Android OS enables home screen ‘widgets’
  • Live scores on home screen
  • Location based information

Barclays Premier League Mobile Applicaiton

Cross promotion

Bringing Barclays to the minds of football fans
  • Dedicated banner space throughout the application
  • Dedicated application pages
  • Link to other Barclays sponsorship activity
  • Link to Barclays products

Barclays Premier League Mobile Applicaiton

Barclays Premier League Mobile Applicaiton

Barclays Premier League Mobile Applicaiton

Barclays Premier League Mobile Applicaiton

Watch the videoWatch the video here

This is but part of the design portfolio of russellwebbdesign. Please contact us further to discuss if your brand (or it’s design) can really wants to benefit from the new and effective communication channel: info@russellwebbdesign.co.uk

 

 

 

Re-invent in-store and e-commerce experiences

Concept proposal for tablet visibility in-store

Watch Movie - Low versionM&S – In-Store Touch Screens Movie

There is a suite of new tablet computers available with a number of features, prices, and sizes. When it comes to experiential marketing for brick-and-mortar retail businesses, tablet computers offer a streamlined and personalised retail experience unlike any other.

For retail businesses looking to differentiate themselves from the competition through the use of innovative software applications, here are 5 reasons to include tablet devices as part of your digital retail strategy.

1. Tablets Improve Brand Perception.

Using tablets, retailers can provide a connected experience and a multichannel presence with a higher degree of service. Tablets provide a vehicle for customers to dive deeper into your brand while physically present in your retail space.

Table and iPhone welcome screens

2. Experiential Retail Marketing.

Retailers are increasingly using tablets for assisted sales and experiential marketing, including associate-supported sales and self-shopping. Content can include search, product comparison, visualisation, social connections, and links to media about products.

Hero screen and revealed content

3.Handheld Kiosks.

Imagine a shopping experience in which customers locate and select products on touchscreens at an interactive station, download product information on a mobile device, locate items in-store, and then use their tablet to check out. This personalises the shopping experience and eliminates checkout lines.

Interior screen with sections

4.Mobile Pay Stations.

With credit card swipe add-ons, finger signatures on touchscreens, and email or SMS receipts, tablet computers can do anything a traditional cash register can do.

5. Digital media on the store floor.

Retailers have embraced the potential of digital signage – whether it’s used as an interactive menu board, wayfinding tool, or product showcase. Experiential retail marketing has taken a giant leap forward with the introduction of digital media on the store floor.

Watch Movie - Low versionM&S – In-Store Touch Screens Movie

Some retailers are pushing digital signage a step further, by creating a retail experience in which customers and retailers better understand each other via data shared on mobile devices and broadcast to strategically located digital signage in the retail store.

All of this is accomplished via interactive digital media and software that integrates mobile phones, tablets, in-store kiosks, and digital signage via cloud computing!

In-situ plasma screens

It will take some dramatic changes in the store experience if a retailer wants to survive. Giving customers a compelling reason to shop and then delivering on an easy, pleasant shopping experience may sound simple, but putting it into practice is another issue.

Get in touch

This is but part of a selection of consumer experiences russellwebbdesign generated for differing retail companies. Please contact us further to discuss if your brand really wants to benefit from this new immersive experience here: info@russellwebbdesign.co.uk
If this, or any other post has peaked your interest, please leave your comments below

 

 

 

5 Key points when designing for Direct Mail (DM)

What is Direct Mail (DM)

direct_mail-layout1

Direct marketing

For many businesses, Direct Mail (DM) is by far the most cost-effective form of marketing. It allows you to target customers with greater accuracy than any other method.

1. Target your design efforts

Products and services directly to the end-user

Products and services directly to the end-user

Careful preparation to get the response rates you want is the way forward. These design have been specifically designed to hit those key demographics that statistically afford you the return thats worth it.

2. Appeal to your target market

Highly effective in both business and consumer markets

Highly effective in both business and consumer markets

DM is about hitting the right note, if you have a demographic that is heavily involved on the urban design and town p;anning make sure you create a series of compelling imagery around that subject matter. Here Architecture has been targeted, make sure your DM piece is effectively targeted too.

3. “Feel” DM as part of an integrated promotional strategy

feel-DM

Feel DM piece - 25,000 print run

Try a little variety with folded postcards and win your business more sales in the process. This is really how to crate a point of difference, a definite plus point in this tough market.

4. Feel DM for image library Corbis

ABC of DM

Simple configuration of the fold provide that extra design resource

5. Make an impact with a strong headline and bold imagery.

Like reading a newspaper, the headline is the first thing people see before deciding to read the entire article or direct mail piece.

Once a designer understands the best practices of direct mail design, they have the opportunity to adjust elements and test what works best for their audience. Split the mailing list in half and always test something; one thing at a time (i.e. – headline only, offer only, positioning of images, etc). Be sure to have a strategy in place to measure responses.

This is but part of a selection of concept ideas. Please contact us further to discuss if your brand really wants to benefit from this immersive experience here: info@russellwebbdesign.co.uk

If this, or any other post has peaked your interest, please leave your comments below

 

Protected: Pay with your phone!

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Protected: TelCo – (m)Commerce Concepts

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Protected: High Street Loan Provider – NFC Conceptual Posters

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Open Day Architecture Poster

Client:

Gardner Stewart Architects

Brief:

A3 / A4 portrait / landscape promotional poster for GSA open day

When considering hierarchy, an effective poster should be …

  • Aesthetic – It should get attention so the message is delivered.
  • Focused – It should focus on a single message.
  • Ordered – The sequence should be well-ordered and obvious.

The flow of information should be clear from the layout and keep the word count as low as possible.

Open-Day-Posters-Development

As Open Day’s approach architecture practices like to gather interest at the best institution by advertising their skill set though Open Day posters. This is a great opportunity to show potential Part 3 graduates why they should consider one practice over another and to ask questions directly.

Open-Day-Posters-Final

Urban Design Proposal – Tower Hamlets County Council

Brief:

  • cover – 250 gsm Challenger offset
  • inside pages – neusiedler 100 gsm
  • 10mm No 7 SILVER wire bind
  • full CMYK throughout
  • 20 run

“Area Action Framework for the City Fringe, Isle of Dogs and Leaside”ZBT-Tower-Hamlets-Tender-Doc-1 Continue reading

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