Tag: DM

How to engage the public with a simple flyer

Download hereDownload the flyer.pdf

Capture that moment

When you have four seconds to get the public to snatch your flyer, you need to make to easy for them. The currency trick is always going to a winner, you’ve got that first two seconds. Now you need to ABC.

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5 Key points when designing for Direct Mail (DM)

What is Direct Mail (DM)


Direct marketing

For many businesses, Direct Mail (DM) is by far the most cost-effective form of marketing. It allows you to target customers with greater accuracy than any other method.

1. Target your design efforts

Products and services directly to the end-user

Products and services directly to the end-user

Careful preparation to get the response rates you want is the way forward. These design have been specifically designed to hit those key demographics that statistically afford you the return thats worth it.

2. Appeal to your target market

Highly effective in both business and consumer markets

Highly effective in both business and consumer markets

DM is about hitting the right note, if you have a demographic that is heavily involved on the urban design and town p;anning make sure you create a series of compelling imagery around that subject matter. Here Architecture has been targeted, make sure your DM piece is effectively targeted too.

3. “Feel” DM as part of an integrated promotional strategy


Feel DM piece - 25,000 print run

Try a little variety with folded postcards and win your business more sales in the process. This is really how to crate a point of difference, a definite plus point in this tough market.

4. Feel DM for image library Corbis


Simple configuration of the fold provide that extra design resource

5. Make an impact with a strong headline and bold imagery.

Like reading a newspaper, the headline is the first thing people see before deciding to read the entire article or direct mail piece.

Once a designer understands the best practices of direct mail design, they have the opportunity to adjust elements and test what works best for their audience. Split the mailing list in half and always test something; one thing at a time (i.e. – headline only, offer only, positioning of images, etc). Be sure to have a strategy in place to measure responses.

This is but part of a selection of concept ideas. Please contact us further to discuss if your brand really wants to benefit from this immersive experience here: info@russellwebbdesign.co.uk

If this, or any other post has peaked your interest, please leave your comments below


Chickenshed Theatre Company ‘100 Club’ Appeal

Chickenshed Theatre Company ‘100 Club’ Appeal


A simple, fun, attractive postcard or flyer which is self contained with information, call to action and method clearly communicated.
The 2010 Appeal should focus on:

  • Encouraging new people to sign up
  • Clearly sell the benefits to them
  • Demonstrate how easy it is to join
  • Encourage people to be ‘in it to win it’

Chickenshed Discover Phase IIChickenshed Discover Phase III

Chickenshed Discover Phase III

Chickenshe fnal design - pg2

This is but a selection of a creative work russellwebbdesign generated for Chickenshed. Please contact me further to discuss how your brand can really benefit from leaflet marketing, membership fundraising and brand segmentation. info@russellwebbdesign.co.uk

Feel Stock Photography Catalogue

Client: Image100


  • 364 inside pgs
  • 150x228mm
  • 33CD’s
  • 2,820 images
  • faux suede embossed cover
  • 80,000 run
  • 1 generic
  • 12 custom
Feel catalogue

Feel catalogue

Feel Catalogue - Interior pages

Feel Catalogue - Interior pages

Feel Catalogue - Interior pages

Feel Catalogue - Interior pages

Feel Catalogue - Interior pages

Feel Catalogue - Interior pages

Influence Catalogue

3,185 Images // 45 CDs // 528 Pages // 158x158mm

A collection of life moments images interwoven with various observations relating to some interesting influences and influencers from around the world

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“Difference” Photography Magazine

Client: image100 / Corbis


Deliver a brand and sales orientated message across all channels and focusing specifically on the product. This solution must be cost effective and clearly drive home the brand proposition. As a two-tired approach the message should be delivered via traditional media with bandwidth to occupy new media.

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