Capture that moment
When you have four seconds to get the public to snatch your flyer, you need to make to easy for them. The currency trick is always going to a winner, you’ve got that first two seconds. Now you need to ABC.
For many businesses, Direct Mail (DM) is by far the most cost-effective form of marketing. It allows you to target customers with greater accuracy than any other method.
Careful preparation to get the response rates you want is the way forward. These design have been specifically designed to hit those key demographics that statistically afford you the return thats worth it.
DM is about hitting the right note, if you have a demographic that is heavily involved on the urban design and town p;anning make sure you create a series of compelling imagery around that subject matter. Here Architecture has been targeted, make sure your DM piece is effectively targeted too.
Try a little variety with folded postcards and win your business more sales in the process. This is really how to crate a point of difference, a definite plus point in this tough market.
Like reading a newspaper, the headline is the first thing people see before deciding to read the entire article or direct mail piece.
Once a designer understands the best practices of direct mail design, they have the opportunity to adjust elements and test what works best for their audience. Split the mailing list in half and always test something; one thing at a time (i.e. – headline only, offer only, positioning of images, etc). Be sure to have a strategy in place to measure responses.
A simple, fun, attractive postcard or flyer which is self contained with information, call to action and method clearly communicated.
The 2010 Appeal should focus on:
A collection of life moments images interwoven with various observations relating to some interesting influences and influencers from around the world
Deliver a brand and sales orientated message across all channels and focusing specifically on the product. This solution must be cost effective and clearly drive home the brand proposition. As a two-tired approach the message should be delivered via traditional media with bandwidth to occupy new media.