Brand Design
These principles can be observed in the work of the pioneers of the practice of visual brand identity design, such as Paul Rand, Chermayeff & Geismar and Saul Bass.
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Design habits – Tip your hat to your design heroes
As a junior designer, way back when, I visited our local design museum (I studied in London, UK, so my local design museum was fortunately the rather impressive Design Museum in Shad Thames) and fantasied over how great it would of been to be involved in, say, designing a Charles and Ray Eames leather recliner,…
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UK Household Retail Co – iPhone and Mobile Web Concepts
Insight In spite of its rapid growth, The White Company retains a firm grasp of its core values, identity and philosophy. It is consistently committed to supplying impeccably designed products that are of the finest quality and at outstanding value for money. In addition, levels of service (across every channel) are constantly monitored to provide…
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Best practice for your on-boarding experience
As a guided experience for new users simplifying your onboarding to prevent that overwhelmed feeling. Test concepts with “Skip”,”Tell me later” and swipe features to keep the process engaging yet unobstructive. Allow users a “sense of discovery” without making them feel lost with easy-to-digest content. Use transparent overlays or more interactive swipe-through modals and take…
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Design Principles #2; Experimenting with layout
How layout influences our design (Part 2) Whether you are working in publishing, UI or advertising, the fundamental ideas (which may overlap) about the practice of good ‘layout’ composition will always form the basic structure of your design. The elements form the ‘vocabulary‘ of the design, while the principles constitute the broader aspects of its composition.…
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Mobile UX for a iOS Casino App
While the gambling industry continues to boom despite global financial woes, a reliance solely on branding through splash screens has its limitations. This post dives into why your home screen deserves more attention. Showcase promortaionl content, search (as navigation maybe?) and Quick Links as crucial building blocks, including introducing the popular hamburger icon for primary…
Empowering users with the financial tools they deserve
- Mastering Design Theory and Lean Agile
- Solve big problems, fast.
- How delight and speed are rewriting our UX playbooks