Tag: web

  • What’s your favourite wire-framing style?

    wireframingMontage

    Pick your battles, know your styles

    Whether for desktops, on a tablet or the this mythical idea of a mobile internet (there is only one web to experience – but that a different post!) the modern UX-er should be skilled in the art of wire-framing. The style you use should come from the answers to these three things:

    • Process – From low-fidelity through to fully functioning prototypes is the sure-fire route to excellence. In reality, how often does this really happen. If you have enforce a process, I would insist on the sketching and on the final design stages.
    • Resources – I have sat in top-level boardroom meetings in the most stylish settings in the capital, tea and coffee from all over the world. Clearly, resources were not a factor here – so you would be expected to know Azure inside out and be expected to roll-out full functioning Fireworks prototypes. You may even get some business heads thinking your protoypes were so good , it’s a done job!
    • Quick turnaround – Picture the scenario, your stakeholder is looking for a quick – fix. You have fought your corner but there are no requirements, no analysis, no nothing. Always try to push for more than a few scribbles on the back of napkin but sometimes it is more productive just to get on with it.

    Depending on the answers to these issues will depend on the wireframing style you deploy

    responsiveEx
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  • Unique Lowest Bid Site – UX Redesign

    Watch the videoWatch the video here

    icanhaveit.com – Site redesign

    Taking an existing but tired site, refresh and rebrand it up to modern day standards.

    icanhaveit.com - Redesign Complete Site

    Logo refresh

    With a focus on readability and execution, the logo has be refined and simplified. This is only an online print so RGB was the primary driver.

    icanhaveit.com - Redesign Complete Site
  • Adult Dating Brand – Can you choose the right look n’ feel?

    Watch the video Watch the video here

    Low Key Dating

    Brief: Tale an existing site, still young and yet to launch fully, and refresh the look n’ feel with new brand mark and ‘sexy and sassy’ imagery.

    Branding

    What should this brand look like, and how should it segment  This brand has focussed down on three zones:

    • Singles
    • Adults
    • Matures

    This part of the process looks at how best to promote these three distinct sections.

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  • Top 10 tips on improving your mobile gambling offer

    Mobile gambling, if you’ve watched any live commercial sporting event, is big business. Mobile gambling is at the forefront, keep my Top 10 points in your UX Playbook when designing for this sector


    Hard Skills:

    Journey Mapping

    Research

    Visual Design

    Soft Skills:

    Empathy

    Collaboration

    Critical Thinking

    Full List →


    Recently, I have been both at the coal-face and negotiating with stakeholders to define what makes a great gambling offer. Here is my Top 10 tips on improving your mobile gambling offer.

    1.0 Make it beautiful

    rWD-ImproveYourMobileGamingOfferQuotes

    Implement design rules is also a top tip. For example, instituting a one-size fits all font size policy across your offer can not only eliminate lengthy design discussion each time a new element is introduced but also guarantee legibility on the small screen.

    2.0 Minimalist approach

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    _0006_4.2.Sports-ByEvent-SB-Touch
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  • Design and create a ‘best-in-class’ mobile web site

    Design and create a ‘best-in-class’ mobile web site

    TL;DR;

    From task efficiency to leveraging the company’s USP. This E2E Case Study includes stakeholder management, design principles, navigation and typography strategies, while stressing the human experience over internal politics.


    To respect confidentiality agreements, the branding and specific naming have been modified. This product is currently live and serving 6k users

    Setting the scene

    usability

    Cognitive Load

    Design and create a 'best-in-class' mobile web site.

    🚀 Accomplish tasks quickly

    From goal-oriented users looking for information to designers minimising friction points.

    All leads to higher user retention and a positive user experience.

    💎 Leverage Company USP

    What makes this company’s product better than the competition?

    To align with the brand promise and to build trust, the design and features mirror the company’s core value proposition.

    👯‍♂️ Design for humans

    Design within human limits. Make information easy-to-process, respecting memory, attention, and perception.

    Design for those with diverse abilities and limited technical literacy. Design to evoke trust, delight, and confidence that leads to loyalty.

    Project foundations

    As an agency lead designer, I spearheaded the design of this mobile site for the UK’s leading healthcare company, by assembling an exceptional team. Bringing together external and internal creatives, I forged a collaborative venture, leveraging the collective expertise of all parties to achieve a shared vision.

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  • How to engage the public with a simple flyer

    Download hereDownload the flyer.pdf

    Capture that moment

    When you have four seconds to get the public to snatch your flyer, you need to make to easy for them. The currency trick is always going to a winner, you’ve got that first two seconds. Now you need to ABC.

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