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Tag: UXasset

Using Experience Maps to plot your Customer Journeys
TLDR: Understanding your users through persona building and experience mapping helps uncover critical user needs across the customer lifecycle.
Understanding your users
Applying mapping techniques to our personas
Investor Types #1: Details of my fund
Investor Types #3: Guide me
The combined heat map
Priority touch points
User needs by lifecycle
Next steps
This is a continuation from the article ‘Digging deeper to understand your users‘, I urge to read this to gain a better understanding on the UX process and concepts within this post.
(more…)
06/02/2018

Russell Webb Design

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