Watch the video hereBrief: Tale an existing site, still young and yet to launch fully, and refresh the look n’ feel with new brand mark and ‘sexy and sassy’ imagery.
What should this brand look like, and how should it segment This brand has focussed down on three zones:
This part of the process looks at how best to promote these three distinct sections.
Mobile gambling, if you’ve watched any live commercial sporting event, is big business. Mobile gambling is at the forefront, keep my Top 10 points in your UX Playbook when designing for this sector
Hard Skills:
Journey Mapping
Research
Visual Design
Soft Skills:
Empathy
Collaboration
Critical Thinking
Recently, I have been both at the coal-face and negotiating with stakeholders to define what makes a great gambling offer. Here is my Top 10 tips on improving your mobile gambling offer.
Implement design rules is also a top tip. For example, instituting a one-size fits all font size policy across your offer can not only eliminate lengthy design discussion each time a new element is introduced but also guarantee legibility on the small screen.
This is the challenging part of any marketing brief. You can target your Digital Tribes, whether they be Early Adopters or true Laggards, one sure-fire way is through traditional streams. Using traditional media is a concrete method of new product promotion and should not ignored. Remember: Print is NOT dead.
An effective method fo marketing a product to place a customer into the shoes of a typical user.
"I've got a secret but I can't tell anyone"
This opening statement defines a need state for this privacy service. Then you explain the scenario and how the product can benefit that customer. If you can translate this into an attractive case-study, then you have a winner.
From task efficiency to leveraging the company’s USP. This E2E Case Study includes stakeholder management, design principles, navigation and typography strategies, while stressing the human experience over internal politics.
To respect confidentiality agreements, the branding and specific naming have been modified. This product is currently live and serving 10K plus HNW users.
usability
Cognitive Load
🚀 Accomplish tasks quickly
From goal-oriented users looking for information to designers minimising friction points.
All leads to higher user retention and a positive user experience.
💎 Leverage Company USP
What makes this company’s product better than the competition?
To align with the brand promise and to build trust, the design and features mirror the company’s core value proposition.
👯♂️ Design for humans
Design within human limits. Make information easy-to-process, respecting memory, attention, and perception.
Design for those with diverse abilities and limited technical literacy. Design to evoke trust, delight, and confidence that leads to loyalty.
As an agency lead designer, I spearheaded the design of this mobile site for the UK’s leading healthcare company, by assembling an exceptional team. Bringing together external and internal creatives, I forged a collaborative venture, leveraging the collective expertise of all parties to achieve a shared vision.
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Watch the video hereThis is the dilemma. You have the resources, you have the idea but the richer and more immersive experience is inside your app, not your mobile web site. How do you push your user to download it?
Providing a unified experience across all channels can stretch the most resourceful of companies . Sometimes a better strategy is to provide the ultimate level if functionality, the best UX on the platform that can best deliver that experience.
Watch the video here