Russell Webb Design

Tag: UX

  • Pay With Your Phone #6 – Fashion Retail

    Mobile Wallet Payment Experiences…#6

    This is an edited presentation of the principles behind the concept ‘Pay with your Phone.’ Of all the mobile future touch-points the (now) more realistic possibility of a mobile wallet, NFC and simplistic mobile commerce perhaps has the most exiting potential. This post concentrates on the user journey ‘Buying clothes from high street retailers’

    Pay with your Phone #6You can watch the animated version here

    Buying clothes from high street retailers

    Integrating mobile into a comprehensive cross-channel strategy ensures that you are meeting your customers where and how they shop for your products.

    Jane is shopping on her phone on her journey home

    Using any mobile m-commerce version of a high street retailer signed up to the mobile transaction Jane is able to browse, search and select her favourite clothes item

    Pay With Your Phone#6 - Fashion Retail 3

    She adds a few items to her shopping cart and checks out

    Adding her favourite items to the mobile webs version of any high street retailer the route to purchase could not simpler

    The mobile site auto-connects to Jane’s mobile wallet and verifies available credit

    Using the systems integrated approach high street shopping, a fluid and pain free route to purchase is enabled

    No card details need to be entered and the delivery address is stored in the phone

    The mobile wallets functionality pre-stores the delivery address to enable fluid transaction

    The money is debited and the goods are shipped

    Back-end integration aids the purchaser through the intricacies of mobile commerce

    Jane receives her package after a few days

    Following traditional transaction process the purchase is delivered to Jane’s door

    Please get in touch

    This is but part of a selection of consumer experiences russellwebbdesign generated for credit card payment concept ideas. Here only the first three experiences have been made available. Should your company wish to find out more about this emerging new technology; please get in touch

    Pay With Your Phone#6 - Fashion Retail 8

    Pay with your Phone #6You can watch the animated version here

    If this, or any other post has peaked your interest, please leave your comments below

  • Pay With Your Phone #5 – Big Ticket Purchase

    Mobile Wallet Payment Experiences…#5

    You can watch the animated version here

    Pay With Your Phone#5 - Big Ticket Purchase 1

     

    Jane purchases a new TV to watch the Olympic Games

    Following on from my serions deadling with Pay With Your Phone #1, #2, #3 and #4, this post is about those luxury items with luxury prices. The value of voucher purchase, and the growth of Groupon have inspired this type of purchase across many channels, especially mobile. The benefits mobile vouchers deliver include increased revenues, improved brand loyalty and instant, measurable direct-to-customer marketing

    Jane goes shopping for new TV

    Pay With Your Phone#5 - Big Ticket Purchase 2

     

    She see one that is slightly out of her price range

    Pay With Your Phone#5 - Big Ticket Purchase 3

     

    She checks her balance using her app and needs an extra £300

    Pay With Your Phone#5 - Big Ticket Purchase 4

     

    Jane decides to increase her credit and selects this option

    Pay With Your Phone#5 - Big Ticket Purchase 5

     

    After reading the T&C’s, Jane confirms the increase

    Pay With Your Phone#5 - Big Ticket Purchase 6

     

    Jane makes the purchase and her TV is delivered to her home

    Pay With Your Phone#5 - Big Ticket Purchase 7

    You can watch the animated version here

    This is but part of a selection of consumer experiences russellwebbdesign generated for credit card payment concept ideas. Please contact us further to discuss if your brand really wants to benefit from this new immersive experience here: info@russellwebbdesign.co.uk

    Pay With Your Phone#5 - Big Ticket Purchase 8

    You can preview the mini-presentation here or via our YouTube Channel here

    If this, or any other post has peaked your interest, please leave your comments below

     

  • Free Pay Pal buttons for UI designers everywhere

    PayPal button

    An essential part of the UI designers job is to quickly and cleverly visuals client concepts. So, to all my fellow designers out there please feel free to download the vector, resolution-independent ‘PayPal button‘ Adobe Illustrator file package.

    Download here

    All I ask is you drop a comment if you used the file successfully
    payPal_Buttons

    You can download the PayPal GUI package here

    Download here

    All I ask is you drop a comment if you used the file successfully

    This is only part of the offer russellwebbdesign generated for my UX/UI designer buddies out there. Please contact us further to discuss if your brand really wants to benefit from this new immersive experience here:info@russellwebbdesign.co.uk

    If this, or any other post has peaked your interest, please leave your comments below

  • Re-invent in-store and e-commerce experiences

    Re-invent in-store and e-commerce experiences

    Concept proposal for tablet visibility in-store

    experiential marketing

    streamlined

    personalised

    There is a suite of new tablet computers available with a number of features, prices, and sizes. When it comes to experiential marketing for brick-and-mortar retail businesses, tablet computers offer a streamlined and personalised retail experience unlike any other.

    For retail businesses looking to differentiate themselves from the competition through the use of innovative software applications, here are 5 reasons to include tablet devices as part of your digital retail strategy.

    1. Tablets Improve Brand Perception.

    Using tablets, retailers can provide a connected experience and a multichannel presence with a higher degree of service.

    Table and iPhone welcome screens

    Tablets provide a vehicle for customers to dive deeper into your brand while physically present in your retail space.

    2. Experiential Retail Marketing.

    Retailers are increasingly using tablets for assisted sales and experiential marketing, including associate-supported sales and self-shopping.

    Hero screen and revealed content

    Content can include search, product comparison, visualisation, social connections, and links to media about products.

    3.Handheld Kiosks.

    Imagine a shopping experience in which customers locate and select products on touchscreens at an interactive station, download product information on a mobile device, locate items in-store, and then use their tablet to check out.

    Interior screen with sections

    This personalises the shopping experience and eliminates checkout lines.

    4.Mobile Pay Stations.

    With credit card swipe add-ons, finger signatures on touchscreens, and email or SMS receipts, tablet computers can do anything a traditional cash register can do.

    5. Digital media on the store floor.

    It will take some dramatic changes in the store experience if a retailer wants to survive. Giving customers a compelling reason to shop and then delivering on an easy, pleasant shopping experience may sound simple, but putting it into practice is another issue.

    The Tablet-Driven Retail Evolution

    Exteriorview

    Tablet technology fundamentally transforms the retail environment, elevating service standards and deepening brand perception

    These multichannel devices facilitate experiential retail marketing, empowering customers with;

    • Interactive content
    • Product visualisation,
    • Social connectivity

    …for assisted or self-service journeys.

    Functioning as handheld kiosks and mobile pay stations, tablets streamline the entire process, allowing for personalised product location, instant information downloads, and eliminating traditional checkout bottlenecks.

    Ultimately, deploying digital media on the store floor through tablets is a critical strategic imperative for retailers to create a compelling, easy, and modern shopping experience necessary for future survival

    Get in touch

    15 Years Experience | Workshop Wizard | Design System Ninja
    Finance | Gambling | Healthcare | Recruitment

    Say hello

    Email

    I am frequently online so will always get back you

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    info@russellwebbdesign.co.uk

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    Download and keep

    CV
    Russell Webb is a User experience Designer who digs deeper when implementing Design Systems, who facilitates workshops with local building societies up to asset managers behemoth and who builds design teams by sharing best practice and mentoring through the stack.

    Workshops to stakeholder mngt and much more

    Russell Webb CV

    Or just leave a comment below.

     

     

     

  • Can Boris Bikes turn London in to a world-class cycling city?

    Is this the future of cycling in London?

    It looks like Barclays have upped their game as providers of a sustainable cycling society for our capital city. With the release of their Barclays Cycle Hire App they have really set out their stall.See: Barclays Bike

    Barclys Bike

    Journey Planner

    Android version with videos linked to Barlcays Video channels

    Can the audience catch-on?

    Even their ATL material is reflecting a future thinking strategy. They obviously have the advantage of 1675 stores nationwide to form the most perfect billboard advertising. Aside from image consistency, (which Barclays do very well) the push for their Cycle Superhighway, a bold project, again underline their commitment to our sustainable ‘cycle’ city. Overall a great images, if a little photoshopped!

    20110716-112808.jpg
    Barclays Bike ATL in-store advertising

    Raising a banks profile

    As part of a multiple channel approach that is both two-fold; raising Barclays brand to become recognisable as omnipresent in our day-to-day life and providing a useful service far removed from ‘bad-boy’ financial services, Barclays have cleverly positioned themselves as THE environmentally aware corporate organisation that is there for it’s customers, both financially and as a environmental astute organisation.

    20110728-015746.jpg
    Both on the tube and throughout the National Rail Barcalys message is for clearly supporting London new ‘cycle’ pedigree

    How to market your App successfully

    True and effective App Marketing (There are now over 300,000 apps available for iPhone, iPad and iPod touch and surprisingly many of the best ones are free, more surprisingly only a fraction are kept for continual use) relies on three key points;

    1. Rigorous testing so when the end experiences your App for the first time the experience is nothing but positive. This testing should be used in your Software Development Life Cycle (SDLC) as default.
    2. Cross channel promotion using regular traditional media (print, campaign, advertising ) with what we can term ‘new’ traditional marcoms (banner ads, email campaigns, site take-overs, app store promotion, mini website) and complementing those channels with more UGC or 3.0 Web promo techniques (QR codes, reviews, competitions, games and FB pages)
    3. Word of month. We all know the best form of marketing is recommendation, the previous two points all attempt to get you to recommend this product or that service, if your apps allows you to do this by virtual sharing (FB or Twitter) or actual sharing (“Hey, have you seen this?”) then you’ve succeeded.

    20110728-021659.jpg
    Barclays Bike ATL outdoor advertising is also taking pride of place in London Piccadilly Circus

    20110728-021857.jpg
    Barclays Bike ATL outdoor advertising is also taking pride of place in London Piccadilly Circus

    This is only the views of russellwebbdesign. Please contact us further to discuss if your brand really wants from design: info@russellwebbdesign.co.uk

    If this, or any other post has peaked your interest, please leave your comments below

  • ‘Revisiting’ a Price Comparison Restaurant Finder App

    MoneySuperMarket-PizzaApp

    Insight

    Many years ago, while conceptualising mobile experience for a London-based creative agency I proposed the following for a price comparison client. I wanted to post it here to illustrate how this type of creative has chnaged since back in the day. I love the mention of the App Store as being an ‘exciting place’, but more importantly I retrospectively enjoy the fluid hand-drawn presentation style I had back then. Read on for more old school insight!

    MoneySuperMarket_PizzaFinder-Scan_Page_1

    Insight

    Moneysupermarket (MSM) have a strategy to leverage their comparison brand and branch out into the App market. This is a very exciting space and MSM are keen to increase their presence.

    Brief

    Utilising the API source from Moneysupermarket, deliver a real WOW experience for leveraging to the Moneysupermarket brand a hand-held and convenient way to find a pizza near you. This app will be section designed, filtering out pizza types and sizes, allowing the user to access special deals and discounts relative to their location and providing a unique ‘radar’ feature for locating pizzas.

    MSM offer a difficult branding experience. Purely because the logo and the values of the company contradict each other. Clearly for a unified brand experience there needs to be some consistency – as MSM are generating a family of iPhone Apps, the same (or brand) should run across all interfaces. This App revolved around the red wine colour.

    MoneySuperMarket - Pizza App. iPhone App to find and compare pizza located near to you.

    Loading Screen

    Following the suite of application already in existence this home page uses a brand texture while re-enforcing the new icon.

    MoneySuperMarket - Pizza App. iPhone App to find and compare pizza located near to you.

    Home

    ‘Hot Deal’ and ‘New Offer’s are previewed via a carousel, the phone location software allows for offer nearst to you and feeds the ‘Latest Deals’ – all feed direct to the home page.

    MoneySuperMarket - Pizza App. iPhone App to find and compare pizza located near to you.

    Pizza Price Compare

    Selecting a slice size and topping the app then uses the MSM customised API source to find pizzas set to that criteria.

    MoneySuperMarket - Pizza App. iPhone App to find and compare pizza located near to you.

    Radar

    Adding a certain element that is both fun and ‘gimmicky’ the radar screen rotates and blips on finding the pizza near you.

    MoneySuperMarket - Pizza App. iPhone App to find and compare pizza located near to you.

    Registration page

    Adding your postcode and email address allows for MSM to feed your voucher and supply the user with an improved experience.

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    Pique’d your interest?

    This is but part of a selec­tion of design information rus­sell­webb­de­sign gen­er­ated for the creative community out there. Please con­tact me fur­ther to dis­cuss how your brand can ben­e­fit from the new channel: info@russellwebbdesign.co.uk

    If something has peaked your interest. Please leave a comment below.