TLDR: Fostering a close working relationships with your client and presenting with constructive feedback is crucial when building trust and is key to producing better work, especially when delivering across social channels.
TL;DR; A set of helpful tips for creating effective online brand guidelines for a responsive website with dynamic content and multi-width navigation. To ensure adherence from all stakeholders provide template downloads or example files to effectively showcase the brand in a finished format.
My personal Top 5 tips on creating online brand guidelines.
Building guidelines is always a challenging task, building guidelines for a responsive website with rapidly changing dynamic content, easy-to-use multi-width navigation on a truly scalable and highly transactional website is a step up. From a CMO perspective you need it to be brand aware; a CEO would want guidelines to be useful tools for your brand ambassadors and the sales director would need you to highlight features while your product team wants details, detail, details… and what about multiple brands, don’t get me started?
Conceptulise the brand signature for a mult-unit retail leisure park this consisted of with the brandmark, typography, colour palette and other visual elements relating to the site.
Total investment in the project will amount to €144m. The facility will become one of the first in the chain of shopping centres under the OZ brand. The chain’s size is projected at 20 centers. Concept development of the brand signature for a the premier 150,000 m2 shopping and entertainment centre in Saratov, Russia.
