How brand identity works
Integrated brand identify both help reputation and consumer awareness. I was tasked with conceptualising a strong brand identity for a new Russian hedge fund. This involves developing routes that generated the tone, style and flavor of the brand across a 2D and 3D environment. This includes, but is not limited to;
- color
- type
- photography/imagery
- logos
- design grid
- Signage
Here is how I did it;