Tag: type
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5 Radical Google Font Pairings
Typography is the closest thing digital design has to a physical texture. It sets the temperature of a website before a user even bothers to read the copy. Yet, a quick browse through most online portfolios or creative brand identity kits reveals a sea of the same corporate safety nets: polite, clean, and entirely forgettable…
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Branding a Russian Hedge Fund
How brand identity works Integrated brand identify both help reputation and consumer awareness. I was tasked with conceptualising a strong brand identity for a new Russian hedge fund. This involves developing routes that generated the tone, style and flavor of the brand across a 2D and 3D environment. This includes, but is not limited to; color…