Tag: targeting
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Kenwood Branded Packaging
Improved shelf-impact The new design features an enhanced brand identity with an increased focus on the products, making extensive use of a lifestyle and the consumer message to give a much stronger on-shelf impact. The changes have been made to communicate the brand’s core values of quality, innovation and design to consumers.
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Solpadeine in-store activation
GSK Provide innovative POP material for the pharmacy sector, increasing brand awareness, targeting consumers and pharmacy assistants for planned and unplanned journeys. Five environment touch-points: 1.Window 2.In-store 3.Behind the counter 4.Counter top 5.On-shelf Driving Awareness within the Independent Pharmacy The aim is to provide innovative point of purchase materials for the pharmacy sector, increasing brand…