The new design features an enhanced brand identity with an increased focus on the products, making extensive use of a lifestyle and the consumer message to give a much stronger on-shelf impact. The changes have been made to communicate the brand’s core values of quality, innovation and design to consumers.
Provide innovative POP material for the pharmacy sector, increasing brand awareness, targeting consumers and pharmacy assistants for planned and unplanned journeys.
The aim is to provide innovative point of purchase materials for the pharmacy sector, increasing brand awareness of Solpadeine Plus, targeting consumers and Pharmacy Assistants (PAs). The POS campaign will bring to life the new Solpadeine ATL campaign in store to maximize recognition and engagement with the new Solpadeine creative. Create a variety of materials which can be used in different size stores.
