TL;DR Open Banking unlocks a future where financial apps become indispensable partners. A power-shift to more convenience, better financial education and meaningful relationships. Read on to see What’s next in this new ecosystem?
Hard Skills:
Journey Mapping
Research
Visual Design
Soft Skills:
Empathy
Collaboration
Critical Thinking
What is Open Banking
The role of open banking in the super app evolution is enormous, it is essential for creating a smoother user experience. Open banking is the core technology that allows these apps to draw financial data from multiple sources (APIs) and design products and services that speak to the needs and wants of the end-user.
Open Banking helps super-apps with:
- Personalisation: Gathering data to enhance recommendations, habits and trends based on the user’s behaviour.
- Centralisation: One app to rule-them-all, one roof and one umbrella. No need to switch apps to switch functionality (i.e.make payments, check portfolio performance, monitor transactions, etc).
- Open finance: Super apps and open banking are foundational pieces in the financial ecosystem jigsaw – mortgages, savings, pensions, insurance and credit, can all talk to each other.
Super app benefits for wealth management
The end-user now enjoys luxuries that a few decades ago would seem unimaginable. Wealth Management (WM) was dated and rigid, Financial Institute in pole position, controlling the action. The birth of the super app has tipped the balance of power to the investor, putting them in charge of their finances.
Convenience
The super app has evolved to give the consumer (and investment professionals) a one-stop shop for all their finances. Investors used to jump from website to website and from platform to app to check transactions, transfer money, pay bills, etc. Now within is single-pane-of-glass, user control their financial world.
Smarter decisions
Phone a banker, broker or accountant to see how their money is affected by fragmented financial knowledge; Financial decisions needed the experts.
- Did the expert always have your best interest at heart?
- How close and personal was that relationship with these experts to trust their recommendations
- How transparent were they?
The super app brought an dispassionate, clean, and precise approach to financial decision-making. It has trimmed-the-fat off the process, presenting users with the best viable option.
Enter the financial super app
A super app alleviates financial institutions from transaction processing, compiling data, building risk profiles and other traditional banking functions. It allows banking institutions to focus on building meaningful relationships with investors.
It centralises their attention and indirectly allows Portfolio Managers to tailor their campaigns for new products and services. Relationship Managers now know where their audience is; all they have to do is put the right thing in front of them.
From viewing fund performances to the allocation of assets, to understanding these assets positions, to what transactions have been actioned and reviewing portfolio valuation.
The future for financial super apps?
Data management
Third parties, organisations and fintech companies need to understand
- Where the data is coming from
- How they store it
- How they use it
This is the way to build bulletproof information flows.
AI-driven Financial Coaching
Artificial intelligence in money management apps process data quickly and efficiently. By monitoring financial behaviour, AI can assist users in maintaining smart savings, refinancing, achieving financial goals, and even more*.
*With approval, of course
Get in touch
Want more?
Discover how FI’s can can offer all clients personalised advice, how UX can help investment firms stay relevant in our neobank world and how to build a *Financial Super App – One click at a time.
*NDA Case Study Walk-Thru
Russell Webb | UX Designer
Based in central London, United Kingdom 🇬🇧
Key skills
Driving User-Centric Innovation
A seasoned UX leader with over 12+ years of UX experience, I excel at driving product development and innovation across diverse industries. I lead Design Thinking that spans strategic UX leadership, Design Systems, ways of working, and workshop facilitation.
I have a proven track record of empowering digital transformation, fostering agile, and balancing user needs against business objectives on complex and user-centric web and mobile platforms across high-performing agency and client-side teams.
Work experience
09/20- present time: Backbase – Engagement Banking Platform
Senior UX Designer
UX LEADERSHIP
• Empowered Digital Natives to monitor their own finances, propelling Raiffeisen’s €3.8M retail banking customers and other financial services into the neobank era.
• Enabled a ‘go fast early‘ mindset for Furness Building Society, a venerable UK institution.
• Human-centered UI. Think: Frictionless consent flows, High-fidelity data viz, Trust-first UX patterns
UX STRATEGY
• Present UX Strategy through engaging workshops as part of a sweeping roadmap initiatives.
• Empowered a generation of mobile-first savvy Gen Xers and cultivate a thriving millennial user base for Hellenic Bank, Greece’s second-largest bank.
UX INNOVATION
• Drive the UX Strategy for Standard Bank, Africa’s largest lender, revolutionising their digital banking experience.
• Streamlining the UX Ways of Working by introducing a dual-track UX approach to balancing client customisation requests.
12/19- 02/20: Ness Digital
UX Lead (Team: 3) – Contract
FACILITATE UX / BUSINESS WORKSHOPS
• Facilitate a business and user-centered workshop for a multi-national educator.
• Delivering a Value Prop, generating Journey Maps and concluded with a goal-orientated Product Roadmap.
09/17- 11/19: EPAM Systems
Principal UX Designer
ESTABLISH. TEACH. INFORM.
• Establish a best practices UX process within a mature team for UBS Group, the Swiss multinational.
• Raised stakeholders’ UX awareness, build Design Systems, and set workflow expectations (workshops, wire-framing, prototyping, features).
WORKSHOP FACILITATION
• Facilitate an off-site ‘UX Workshops’ to launch the Discovery Phase for Thomson Reuters flagship product.
• Understand the current service, redefine problems and discover new ones.
USER PERSONAS
• Consult within Schroders Digital Engagement team, drive an education piece on users and their needs. Map key personas journeys that will inform a new IA.
04/12-05/17: Sportingbet / GVC / bwin
Lead UX / UI Designer (Team: 3)
EMPATHISE. ITERATE. PROTOTYPE.
• Led UX/UI design for one of the world’s largest online betting, casino and gambling companies, prioritising user needs over features and technology across 14 territories
01/98-01/11: A further 5 creative positions
From Creative Director to Creative Lead, Branding Specialist to Graphics Head
• App design for Barclaycard / Barclays.
• Group Head (BTL) for 3 mobile, GSK and Disney.
• Financial branding for a international design consultancy.
• Head of Graphics creative for a 50+ architecture and planning practice.
• Photography retoucher.
Extended details here: Complete CV
Education
1990’s: Ravensbourne College of Design and Communication
2:1 3D design – BA Hons
UX Tools
Low and high fidelity prototype software
• Figma (Champion)
• MIRO
• Sketch App
• Proficent: InVision | Omnigraffle Pro | Balsamiq | Azure
Software
Instructor level: Adobe Creative Suite
• InDesign | Photoshop | Illustrator | Acrobat
Tracking and Process: Confluence | JIRA
Knowledge of: HTML and CSS
Interests
Furniture | Interior design, esp Mid Century Modern.
Keeping active with football, skiing and cycling.
Avid Francophone incl. language, touring and culture.
WordPress – All things Techie.
UX Skill Set
User Experience Design, UX, UXD, Customer Experience, HIG, Android Material UI, Design Systems, Creative Direction, Branding, Service Design, Experience Mapping, Blueprints, Customer Journeys, Facilitating Workshops, Mobile First, User Interface, Logo, Corporate Identity, Financial Services, Retail Banking, Business Banking, Wealth Management, Gambling, Casino, Healthcare, Recruitment, Photoshop, Illustrator, InDesign, Sketch App, Adobe, Figma,
Tags
android app brand branding communication design designer mobile photoshop expert senior designer UI UX
Summary
Multiple sectors
15+ years of experience Financial | Gambling | Education | Healthcare
UX Pedigree
Spearhead the UX design process from ideation to launch, with a focus on stakeholder mngt.
Adaptable
Champion the UCD design process, service design, experience mapping, and customer journeys.
Tools
Instructor-level with comprehensive expertise in Figma, Adobe Creative Suite, and all Agile frameworks.
My USP
Expert facilitator with a proven track record of delivering engaging workshops and training sessions.
Get in touch
15 Years Experience | Workshop Wizard | Design System Ninja
Finance | Gambling | Healthcare | Recruitment
Download and keep
CV
Workshops to stakeholder mngt and much more
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A Designer’s AI Experiment
Blank Canvas to Digital Playground
It truly is, a Brave New World!
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