TL;DR; Ask the right questions when requesting personal information. Advocate a staged registration process, comparing it to dating, and encourages keeping the registration form simple. Additionally, highlighting the significance of minimising the drop-off rate during the registration process and incorporating fun elements into the user experience.
There are key considerations when it comes to asking strangers for their personal details. You have to ask the right way – to make each question relevant and necessary. You wouldn’t launch into your life story right away, so why assault them with a clunky, intimidating registration form? Remember to enhance your brand at every gateway; Positive UX will contribute to a positive brand perception
Ask the right questions when requesting personal information. Advocate a staged registration process, comparing it to dating, and encourages keeping the registration form simple.(more…)
Interactive PDF Clients are finding it increasingly beneficial to actually click or tap through a proposed user journey. With Adobe Acrobat and the UX Design Tool Omingraffle, here I create a clickable prototype. Simply download the PDF below, launch full screen in Acrobat either on your PC monitor or tablet for tailored interactivity.
Contrary to popular belief, casino players are not the wildest bunch. Serious players are only interested in one thing, the game. The route to that game isn’t so important. Fancy UI, extravagant menu systems with all the bells and whistles are not the way forward. More and more white space and using bigger type sizes, hit areas and buttons not only help this type of user but are very touch friendly translate across-platform and avoid a lot of refactoring.
So, key drivers here were familiar menus, mass content and game play.
Handling Cross-Channel Consistency
As with every project, there is always some baggage. This one came in the form of its baby brother, the iOS mobile version. Although only on its infancy itself, there was a president already set for the UX.
Easy access to every game using an simple user journey
Treat your home page as a shop window
Using the ‘shop window’ metaphor, this was the place to exhibit your wares. To show off your new releases, latest promotion s and tour game categories. I have been using “Kiosk style” buttons more and more recently – i.e rather than present 4 radio buttons options, opt for the more visual display of text in rounded corner boxes (which actually aids in spatial recall and creates a bigger hit target)
Showcase your ‘Game page’
Immediate immersion vs laborious registration processes – this comes from the game design world where you follow with account info after someone’s “played” or interacted with you service.
Quick access with mini lobby functionality
In game access to all other games. Drop-down and slide out drawer options are currently en vogue. Load them with information and graphics with “minimal” styling – keep in mind greys or desaturated colours and use bright colours to draw attention..
Increased focus on intelligent and well placed legible typography. Consideration around extra long game title and of course, language translations are top of the UX list here.
On-Boarding
The users first interaction with your experience, so make a good first impression! Big type sizes, big hit areas and big buttons with plenty of white space – so that Web apps might also be touch friendly w/o a lot of refactoring.
Last Played / Favourites
What I’ll call “As you need it” functionality – instead of functionality being exposed by default, it’s presented in a series of sequenced moments (clicking on “add a comment” link or box turns into expanded box with more options, OR rating something exposes a comment field
Auto save functionality (vs big “Save” button)
Login and Open an Account
Inline expanding areas for additional information/actions and single column layouts – less distracting and mobile ready with friendly, conversational language around form elements. Here there is also a focus on content being given proper information design treatment font hierarchy and type sizes, caps and shading, etc. to aid in understanding, all wrapped in appropriate and well chosen typography.
Conclusion
Overall I was keen to push very subtle textures and draw lite contrasts that guides the eye through a page. Modern iOS screens can handle these delicacies better than the monitors I’m designing them on!
Keep things consistence, and keep them simple. Reflect back to sister applications and build some parallels. Appreciate pre-defined paradigms, and follow existing patterns to drop that cognitive load. Take a lead from retail, and exploit the ‘shop-window’ metaphor and finally, make your registration gradual and progressive. Slowly ease the user ‘through the casino doors’ by making login seamless.
A big ask I know – but this is the challenge of the modern-day UX-er.
Pique’d your interest?
This is but part of a selection of design information russellwebbdesign generated for the creative community out there. Please contact me further to discuss how your brand can benefit from the new channel: info@russellwebbdesign.co.uk
If something has peaked your interest. Please leave a comment below.
TLDR: Balancing demanding user needs, stakeholder expectations, and tight tech constraints is a challenge for every Lead UX. This project was no different. Read on to learn how to to seize opportunities to not only deliver, but also showcase key roadmap features, an improved overall experience, true to the Agile spirit.
Quick bet – Strong UX is the golden ticket to guiding users effortlessly through the signup process, browsing games, and placing bets, especially Quick bet. Allowing users to wager with a single tap while removing friction and boosting engagement is a challenge.
Over the last few months I was tasked with designing the ‘best-in-class’ ultimate mobile sportsbook and casino UX experience. A massive project, so I’ll guide you through it in bite-sized chunks. This is one of the more complex mobile programs I’ve been involved in so I’m going to attempt to split it up into manageable bite-size chunks.
First up: An overview
Home page – Welcome to the brand’s ambassador, a perfect balance of data and visual punch. As a gateway this design has to be the poster boy for the brand. Balancing user data and creative expression plays its part. While football generates 75% of revenue, should it dominate the design?(more…)
I have recently been involved in both high-level concept generation through to territory specific text changes in the exiting world of User Registration. These are my top 5 tips to help you streamline your process or find some inspiration.
1. Do not turn-off your client
Very early on you begin to realise that you, as a UX designer answering to Business and shakeholders alike, should avoid providing a dry and labour-intensive solution to what is a tedious process. This will inevitable put off, or turn off, potential new customers from the start. So, as they walk through your virtual door, try to present a broken-down and achievable process where they can see the light at the end of the tunnel. Don’t forget : Break your offer into bite-sized chunks
Regulations possibly dictate that your customers will need to supply certain information. If so, have them supply that information up-front. That way you, as a caring and customer-centric company can temporally capture that info and call them back should they drop-off. Then you can ask ‘Is everything allright? Can we help you further with your registration?”
