arget audience: Millennials who prioritise experiences over possessions.
Innovation: Mobile-first web app emphasising social sharing, ‘good causes’ integration, and smooth number selection.
Key features: Rapid number selection, seamless sharing, integrated charitable causes, user-friendly payment process, and engaging summary screen.
Recently I have been leading a small team, driving UX innovation and engagement to significantly boost player acquisition and retention rates for a digital lottery provider. A mobile-first project designed for millennials, focusing on sharing, social impact, and a smooth user experience.
My role involved pushing UX innovation and engagement to attract and retain players, while partnering with state lotteries and charitable organisations to build and enhance their digital lottery channels.
