TLDR: Analyse competitor apps selling wedding cakes, you identified promotions and discount opportunities, bundles and samples to nudge customers towards Pre-made packages to increase premium sales.
I was recently challenged by a prominent UK-based high street retailer to conceptualise and design an App based upselling mechanic for wedding cakes, looking for an effective solution to drive sales to a more premium product.
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TLDR: Balancing demanding user needs, stakeholder expectations, and tight tech constraints is a challenge for every Lead UX. This project was no different. Read on to learn how to to seize opportunities to not only deliver, but also showcase key roadmap features, an improved overall experience, true to the Agile spirit.
Over the last few months I was tasked with designing the ‘best-in-class’ ultimate mobile sportsbook and casino UX experience. A massive project, so I’ll guide you through it in bite-sized chunks. This is one of the more complex mobile programs I’ve been involved in so I’m going to attempt to split it up into manageable bite-size chunks.
