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Tag: POP

Retail and Leisure Centre Brand Identity

Brief: Conceptulise the brand signature for a mult-unit retail leisure park this consisted of with the brandmark, typography, colour palette and other visual elements relating to the site. Total investment in the project will amount to €144m. The facility will become one of the first in the chain of shopping centres under the OZ brand.…

09/11/2010
Solpadeine in-store activation

GSK Provide innovative POP material for the pharmacy sector, increasing brand awareness, targeting consumers and pharmacy assistants for planned and unplanned journeys. Five environment touch-points: 1.Window 2.In-store 3.Behind the counter 4.Counter top 5.On-shelf Driving Awareness within the Independent Pharmacy The aim is to provide innovative point of purchase materials for the pharmacy sector, increasing brand…

01/08/2010

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About meRussell Webb is a User Experience Designer who digs deeper when implementing Design Systems, who facilitates workshops with local building societies up to asset managers behemoth and who builds design teams by sharing best practice and mentoring through the stack.
Case StudiesPortfolio case studies describing design, UX process, and business impact. From boosting user adoption in fintech, to improving trust with responsible gambling through to retaining Millennials in the world of ‘digital lotteries UX’ to leveraging key USPs for mobile healthcare.
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Tag: POP

Retail and Leisure Centre Brand Identity

Solpadeine in-store activation