Russell Webb Design

Tag: POP

  • Retail and Leisure Centre Brand Identity

    Brief:

    Conceptulise the brand signature for a mult-unit retail leisure park this consisted of with the brandmark, typography, colour palette and other visual elements relating to the site.

    Total investment in the project will amount to €144m. The facility will become one of the first in the chain of shopping centres under the OZ brand. The chain’s size is projected at 20 centers. Concept development of the brand signature for a the premier 150,000 m2 shopping and entertainment centre in Saratov, Russia.




    Oz - The Human FaceThe Oz retail park signage system in RussiaConcept design of Oz retail park – Poster System

    Rear Entrance - The Oz retail park in Russia
    The lighting effects of Oz retail park in Russia

    The Oz retail park in Russia – Mall Feature

  • Solpadeine in-store activation

    GSK

    Provide innovative POP material for the pharmacy sector, increasing brand awareness, targeting consumers and pharmacy assistants for planned and unplanned journeys.

    Five environment touch-points:

    1.Window    2.In-store    3.Behind the counter    4.Counter top    5.On-shelf

    Driving Awareness within the Independent Pharmacy

    The aim is to provide innovative point of purchase materials for the pharmacy sector, increasing brand awareness of Solpadeine Plus, targeting consumers and Pharmacy Assistants (PAs). The POS campaign will bring to life the new Solpadeine ATL campaign in store to maximize recognition and engagement with the new Solpadeine creative. Create a variety of materials which can be used in different size stores.

    Pharmacyassistants
    Pharmacy Assistants
    In aisle / cross category
    In aisle / cross category
    Diorama
    Diorama