Mobile Wallet Payment Experiences…#6
This is an edited presentation of the principles behind the concept ‘Pay with your Phone.’ Of all the mobile future touch-points the (now) more realistic possibility of a mobile wallet, NFC and simplistic mobile commerce perhaps has the most exiting potential. This post concentrates on the user journey ‘Buying clothes from high street retailers’
You can watch the animated version here
Buying clothes from high street retailers
Integrating mobile into a comprehensive cross-channel strategy ensures that you are meeting your customers where and how they shop for your products.
Jane is shopping on her phone on her journey home
Using any mobile m-commerce version of a high street retailer signed up to the mobile transaction Jane is able to browse, search and select her favourite clothes item
She adds a few items to her shopping cart and checks out
Adding her favourite items to the mobile webs version of any high street retailer the route to purchase could not simpler
The mobile site auto-connects to Jane’s mobile wallet and verifies available credit
Using the systems integrated approach high street shopping, a fluid and pain free route to purchase is enabled
No card details need to be entered and the delivery address is stored in the phone
The mobile wallets functionality pre-stores the delivery address to enable fluid transaction
The money is debited and the goods are shipped
Back-end integration aids the purchaser through the intricacies of mobile commerce
Jane receives her package after a few days
Following traditional transaction process the purchase is delivered to Jane’s door
Please get in touch
This is but part of a selection of consumer experiences russellwebbdesign generated for credit card payment concept ideas. Here only the first three experiences have been made available. Should your company wish to find out more about this emerging new technology; please get in touch
You can watch the animated version here