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Tag: lifecycle

Using Experience Maps to plot your Customer Journeys
TLDR: Understanding your users through persona building and experience mapping helps uncover critical user needs across the customer lifecycle.
Understanding your users
Applying mapping techniques to our personas
Investor Types #1: Details of my fund
Investor Types #3: Guide me
The combined heat map
Priority touch points
User needs by lifecycle
Next steps
This is a continuation from the article ‘Digging deeper to understand your users‘, I urge to read this to gain a better understanding on the UX process and concepts within this post.
(more…)
06/02/2018

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About meRussell Webb is a User Experience Designer who digs deeper when implementing Design Systems, who facilitates workshops with local building societies up to asset managers behemoth and who builds design teams by sharing best practice and mentoring through the stack.
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Tag: lifecycle

Using Experience Maps to plot your Customer Journeys

This is a continuation from the article ‘Digging deeper to understand your users‘, I urge to read this to gain a better understanding on the UX process and concepts within this post.