Russell Webb Design

Tag: journey

  • How user personas can help crystallise the early stage design process

    TL;DR; A large automotive client wanted to improve their dealer portal but the client needed guidance on understanding their audience’s needs and wants. Personas generation is a great to focus the team’s expectations and contributes to a better product and service.

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    B2B UX Case Study – Automotive Dealer Portal

    I was recently asked to provide insight for a dealer portal for a very large automotive client. There was a definite opportunity in their market to improve their internal front end offering – but very early on it was clear there was a lack of understanding of who their audience was. How their needs and wants differed and what, as customers, they were looking for.

    So, before deep-diving in the UX,  I produced a selection of personas to focus down the teams expectations and unite the groups thinking. I’m taking for granted that we are all aware that personas represent a typical user, based on user research and incorporate user goals, needs, and interests. Here I created four (4) personas, Hilary, Gary, Donald and Bernie;

    1.1 – Hillary, a Competitive Owner / Consider

    "“My
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  • 10 considerations when designing for mobile

    This is the first 10 steps to take your mobile design skills to the next level

     Watch the animated version here

    10 Considerations For Mobile DesignWhen designing for the desktop you can consider the end-user environment, when designing for print you can picture where the magazine will be read but when design for mobile the end-user scenarios are so varied and so far ranging that todays savvy mobile designer needs to develop an entirely different skill set.

    Mobile Meet Up - Glassblowers in London's SohoThis is the edited version of a presentation I gave at Mobile Meet Up on Tues 27th Sept about ‘10 key considerations when designing for mobile ‘.  I must stress this doesn’t mean there are only 10, in fact it’s the opposite, there are many more considerations. But here are my top 10:

    1. Real Estate

    10 key considerations when designing for mobile

    Whether you coming from a desktop background or from advertising the canvas size you have to pay with is drastically reduced on the mobile environment.

    Over the years the relative screen size difference has increased. The difference between the smallest (128 x 128) and the largest (800 x 480) is now a factor of 23. That means the largest screen is 23 times bigger than the smallest one.

    2. Design with distraction front-of-mind

    10 key considerations when designing for mobile
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  • Protected: ‘Cloud Service’ Design and UI – from sketchbook to wireframe to branding

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