Russell Webb Design

Tag: hire

  • The perfect cycle hire companion tool

    Watch the video See ‘Barclays Bikes Android and iPhone App’ Video here

    Create the perfect companion tool for the Barclays Cycle Hire scheme

    Aims and objectives

    • Launch an application (on Android too) with better functionality and usability than all competitors.
    • Amplify Barclay’s dedication to innovation.
    • Make a positive contribution to London.
    • Promote active lives – and create business benefits from this.
    • Promote a sustainable and environmentally friendly mode of transport.

    Differentiate the app through strong Barclay’s brand presence

    From Boris bikes to Barclay’s bikes… ensure users are aware this is the official application and be the greatest Cycle Hire App ever

    Barclay’s Cycle Superhighways are new cycle lanes into central London from outer London

    • Improve cycling conditions for people who already commute by bike
    • Encourage those who don’t to take to pedal power and keep fit
    • Help cut congestion
    • Relieve overcrowding on public transport
    • Reduce emissions.

    Key ‘Must-Have’ features

    • Launch with iPhone and Android applications
    • Integrate cycle hire and cycle superhighways
    • A focus on enabling cyclists to ‘do and discover’
    • A focus on London as a cycling community
    • Core functionality around location and journeys
    • Additional functionality – a ‘must use’ application

    Here are just a selection of Android screens

    It was important that the growing Android community felt included as iOS is seen as the dominant player in this market. An entirely different UI was developed that benefited from Androids unique functionality. Widgets were developed and integrated features included to aid the experience.

    Cycle Finder

    Find the nearest docking station right now

    • Locate me (nearest docking stations)
    • 2D Map view (Google maps)
    • Satellite map view (Google maps)
    • Augmented Reality view
    • List view

    Superhighway

    Barclay’s Cycle Superhighways (BCS) are cycle routes running from outer London into central London. 

    • They give you safer, faster and more direct journeys into the city.
    • We’ve improved road surfaces and improved junctions for a more comfortable ride, and each Superhighway has a clear, unique identity, with blue surfaces to increase driver awareness.

     

    Watch the videoSee ‘Barclays Bikes Android and iPhone App’ Video here

    This is but part of a larger proposal russellwebbdesign designed and conceptualised for Barclays Capital. In this case it was a complete App Design, from providing the creative at pitch level to final delivery. To discuss what your brand really wants from mobile, contact us on: info@russellwebbdesign.co.uk

  • Can Boris Bikes turn London in to a world-class cycling city?

    Is this the future of cycling in London?

    It looks like Barclays have upped their game as providers of a sustainable cycling society for our capital city. With the release of their Barclays Cycle Hire App they have really set out their stall.See: Barclays Bike

    Barclys Bike

    Journey Planner

    Android version with videos linked to Barlcays Video channels

    Can the audience catch-on?

    Even their ATL material is reflecting a future thinking strategy. They obviously have the advantage of 1675 stores nationwide to form the most perfect billboard advertising. Aside from image consistency, (which Barclays do very well) the push for their Cycle Superhighway, a bold project, again underline their commitment to our sustainable ‘cycle’ city. Overall a great images, if a little photoshopped!

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    Barclays Bike ATL in-store advertising

    Raising a banks profile

    As part of a multiple channel approach that is both two-fold; raising Barclays brand to become recognisable as omnipresent in our day-to-day life and providing a useful service far removed from ‘bad-boy’ financial services, Barclays have cleverly positioned themselves as THE environmentally aware corporate organisation that is there for it’s customers, both financially and as a environmental astute organisation.

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    Both on the tube and throughout the National Rail Barcalys message is for clearly supporting London new ‘cycle’ pedigree

    How to market your App successfully

    True and effective App Marketing (There are now over 300,000 apps available for iPhone, iPad and iPod touch and surprisingly many of the best ones are free, more surprisingly only a fraction are kept for continual use) relies on three key points;

    1. Rigorous testing so when the end experiences your App for the first time the experience is nothing but positive. This testing should be used in your Software Development Life Cycle (SDLC) as default.
    2. Cross channel promotion using regular traditional media (print, campaign, advertising ) with what we can term ‘new’ traditional marcoms (banner ads, email campaigns, site take-overs, app store promotion, mini website) and complementing those channels with more UGC or 3.0 Web promo techniques (QR codes, reviews, competitions, games and FB pages)
    3. Word of month. We all know the best form of marketing is recommendation, the previous two points all attempt to get you to recommend this product or that service, if your apps allows you to do this by virtual sharing (FB or Twitter) or actual sharing (“Hey, have you seen this?”) then you’ve succeeded.
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    Barclays Bike ATL outdoor advertising is also taking pride of place in London Piccadilly Circus
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    Barclays Bike ATL outdoor advertising is also taking pride of place in London Piccadilly Circus

    This is only the views of russellwebbdesign. Please contact us further to discuss if your brand really wants from design: info@russellwebbdesign.co.uk

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