Russell Webb Design

Tag: guidelines

Top 5 tips on creating online brand guidelines that work
TL;DR; A set of helpful tips for creating effective online brand guidelines for a responsive website with dynamic content and multi-width navigation. To ensure adherence from all stakeholders provide template downloads or example files to effectively showcase the brand in a finished format.
Contents

2. Inform and Enforce
3. Color palette is a must
4. Skip through the overview
5. Obsessive detail
A sneaky point 6
My personal Top 5 tips on creating online brand guidelines.

Building guidelines is always a challenging task, building guidelines for a responsive website with rapidly changing dynamic content, easy-to-use multi-width navigation on a truly scalable and highly transactional website is a step up. From a CMO perspective you need it to be brand aware; a CEO would want guidelines to be useful tools for your brand ambassadors and the sales director would need you to highlight features while your product team wants details, detail, details… and what about multiple brands, don’t get me started?

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06/09/2016
Dragonhead Consultancy – Stationery Suite
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I was recently involved with a private client of mine looking to 'refresh' not only his brand image but also re-design his logo marque. With my routes in print I happily guided the client through the process - from concept to print. Here are the result.
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Colour Palette

Achieving these colours, exactly, across the stationery suite proved to be the principle sticking point. Here, liaising directly with the printers is important. And don’t be afraid to reject deliveries that are not quite right – this is your brand and as its key guardian your stationery suite should be spot on.

Stationery suite

Before you Design Nazis jump down my throat, these print ready visual show the bleed (blue line) and trim (red line) of one side of the business card. I know they are a little distracting, but please see through them here!

Business Cards

Information side

Brand / Logo marque side

Compliment Cards

Letterheads

dragonheadConsultancy-StationeySuiteProof3

Final stationery suite

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This is but part of a selection of design articles Russell Webb Design generated for the creative community out there. Please contact us further to discuss if your brand really wants to benefit from this new immersive experience here:info@russellwebbdesign.co.uk

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26/06/2010