Russell Webb Design

Tag: digital

  • [ARCHIVE] More NFC Ideas – Will this ever catch on? – Circa 2008

    Back in the day I consulted with a company on early concepts for NFC. Now, some years later it is interesting to re-visit those concepts and see that  I wasn’t far off (where other concepts were way off!).

    PayWithYourPhone

    Your ‘Digital Wallet’

    Ditching your travel card, your loyalty card and your credit card and replacing it with your trusty phone is a scary prospect for the legions of our ever-so-forgetful society that loose their phone once a year. But in reality, giving up these collection of work security cards, Eurostar tickets and debit / payment cards is an easy choice – just allow your phone to mange it all.

    Back in 2008 I worked with a prominent high street loan provider, on their mobile roadmap for the next two years. Believe me, there were some very high-flying ideas floating around that boardroom… here is a high level run-though of some of the concepts.

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  • How user personas can help crystallise the early stage design process

    TL;DR; A large automotive client wanted to improve their dealer portal but the client needed guidance on understanding their audience’s needs and wants. Personas generation is a great to focus the team’s expectations and contributes to a better product and service.

    Contents

    B2B UX Case Study – Automotive Dealer Portal

    I was recently asked to provide insight for a dealer portal for a very large automotive client. There was a definite opportunity in their market to improve their internal front end offering – but very early on it was clear there was a lack of understanding of who their audience was. How their needs and wants differed and what, as customers, they were looking for.

    So, before deep-diving in the UX,  I produced a selection of personas to focus down the teams expectations and unite the groups thinking. I’m taking for granted that we are all aware that personas represent a typical user, based on user research and incorporate user goals, needs, and interests. Here I created four (4) personas, Hilary, Gary, Donald and Bernie;

    1.1 – Hillary, a Competitive Owner / Consider

    "“My
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  • Marketing your App through the channels

    How to marketing a brand new digital product

    This is the challenging part of any marketing brief. You can target your Digital Tribes, whether they be Early Adopters or true Laggards, one sure-fire way is through traditional streams. Using traditional media is a concrete method of new product promotion and should not ignored. Remember: Print is NOT dead.

    Building scenarios

    Building scenarios

    An effective method fo marketing a product to place a customer into the shoes of a typical user.

    "I've got a secret but I can't tell anyone"

    This opening statement defines a need state for this privacy service. Then you explain the scenario and how the product can benefit that customer. If you can translate this into an attractive case-study, then you have a winner.

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  • Protected: High Street Loan Provider – NFC Conceptual Posters

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