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Provide a mobile web experience that makes you want more.
This is the dilemma. You have the resources, you have the idea but the richer and more immersive experience is inside your app, not your mobile web site. How do you push your user to download it?
Download, download, download
Providing a unified experience across all channels can stretch the most resourceful of companies . Sometimes a better strategy is to provide the ultimate level if functionality, the best UX on the platform that can best deliver that experience.