GSK
Provide innovative POP material for the pharmacy sector, increasing brand awareness, targeting consumers and pharmacy assistants for planned and unplanned journeys.
Five environment touch-points:
1.Window 2.In-store 3.Behind the counter 4.Counter top 5.On-shelfDriving Awareness within the Independent Pharmacy
The aim is to provide innovative point of purchase materials for the pharmacy sector, increasing brand awareness of Solpadeine Plus, targeting consumers and Pharmacy Assistants (PAs). The POS campaign will bring to life the new Solpadeine ATL campaign in store to maximize recognition and engagement with the new Solpadeine creative. Create a variety of materials which can be used in different size stores.
