TLDR: Fostering a close working relationships with your client and presenting with constructive feedback is crucial when building trust and is key to producing better work, especially when delivering across social channels.
Tag: Brand ID
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Oakgrove Milliennium Community Bid Proposal
Client:
Gardner Stewart Architects
Brief:
- Design a brand marque encompassing all the technical, sustainable and innovative aspects of Oakgrove Millennium Community
- £500M brownfield site covering 74 acre
- 1,300 new homes (30% affordable housing)
- IT-enabled (linking homes, shops and schools)

The Oakgrove area is a 30 hectare (74 acre) brownfield site, owned by Milton Keynes Partnership, on the eastern side of Milton Keynes. Description The site is envisaged to accommodate 1,100 new homes (of which 30% will be affordable), a neighbourhood centre, and open spaces. Development Stage An outline planning application has been approved by Milton Keynes Council. Start Date Construction is expected to start Summer 2011. Completion Date The development of Oakgrove is envisaged to be complete by 2019. Developer Homes will be built by Crest Nicholson. 
The document amplifies the key principles, in a magazine-led manner, for the development of the site from an architectural perspective. It was adopted as principle driver that eventually won the £500m contract over 11 years. The Oakgrove Millennium Community includes all of the Oakgrove and part of the Middleton grid squares. The site is allocated for housing, recreation, community and commercial facilities in the emerging Milton Keynes Local Plan.
Oakgrove is one of seven Millennium Communities being promoted by ODPM and English Partnerships as national exemplars for sustainable development. Each Millennium Community has to achieve particularly high environmental standards, whilst having its own unique identity. Oakgrove’s is based on making the most of high specification Information Communication Technology.
The draft Framework was subject to extensive consultation and the adopted version was amended where appropriate as a result of comments received.
http://www.cabe.org.uk/design-review/oakgrove-millennium-community

OakgroveMilleniumCommunityBid_Ecology_Corridor 
OakgroveMilleniumCommunityBid_Green_Radials 
OakgroveMilleniumCommunityBid_Northern_Gateway -
Evolve Media Brand ID and Web presence
Evolve Media – Audio Visual Specialists
Brief:
Rebrand and refresh an existing supplier of high-end A/V equipment and installation. To include symbol and logotype generation, online experience and translations of the brands values to marketing and promotional material.
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Hedgehogjobs.com Brand Identity
Brief:
Develop the Brand ID for a new online recruitment site.
- To include the first touchpoint direction for all advertising, stationary and presentation material, brand guidelines and home page look n’ feel

HedgeHogjobs.com – Logo colours 
HedgeHogjobs.com – Brand texture












