See ‘Barclays Bikes Android and iPhone App’ Video here
Create the perfect companion tool for the Barclays Cycle Hire scheme
Aims and objectives
- Launch an application (on Android too) with better functionality and usability than all competitors.
- Amplify Barclay’s dedication to innovation.
- Make a positive contribution to London.
- Promote active lives – and create business benefits from this.
- Promote a sustainable and environmentally friendly mode of transport.
Differentiate the app through strong Barclay’s brand presence
From Boris bikes to Barclay’s bikes… ensure users are aware this is the official application and be the greatest Cycle Hire App ever
Barclay’s Cycle Superhighways are new cycle lanes into central London from outer London
- Improve cycling conditions for people who already commute by bike
- Encourage those who don’t to take to pedal power and keep fit
- Help cut congestion
- Relieve overcrowding on public transport
- Reduce emissions.
Key ‘Must-Have’ features
- Launch with iPhone and Android applications
- Integrate cycle hire and cycle superhighways
- A focus on enabling cyclists to ‘do and discover’
- A focus on London as a cycling community
- Core functionality around location and journeys
- Additional functionality – a ‘must use’ application
Here are just a selection of Android screens
It was important that the growing Android community felt included as iOS is seen as the dominant player in this market. An entirely different UI was developed that benefited from Androids unique functionality. Widgets were developed and integrated features included to aid the experience.
Cycle Finder
Find the nearest docking station right now
- Locate me (nearest docking stations)
- 2D Map view (Google maps)
- Satellite map view (Google maps)
- Augmented Reality view
- List view
Superhighway
Barclay’s Cycle Superhighways (BCS) are cycle routes running from outer London into central London.
- They give you safer, faster and more direct journeys into the city.
- We’ve improved road surfaces and improved junctions for a more comfortable ride, and each Superhighway has a clear, unique identity, with blue surfaces to increase driver awareness.
See ‘Barclays Bikes Android and iPhone App’ Video here
This is but part of a larger proposal russellwebbdesign designed and conceptualised for Barclays Capital. In this case it was a complete App Design, from providing the creative at pitch level to final delivery. To discuss what your brand really wants from mobile, contact us on: info@russellwebbdesign.co.uk
