An essential part of the UI designers job is to quickly and cleverly visuals client concepts. So, to all my fellow designers out there please feel free to download the vector, resolution-independent ‘PayPal button‘ Adobe Illustrator file package.
All I ask is you drop a comment if you used the file successfully
All I ask is you drop a comment if you used the file successfully
This is only part of the offer russellwebbdesign generated for my UX/UI designer buddies out there. Please contact us further to discuss if your brand really wants to benefit from this new immersive experience here:info@russellwebbdesign.co.uk
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There is a suite of new tablet computers available with a number of features, prices, and sizes. When it comes to experiential marketing for brick-and-mortar retail businesses, tablet computers offer a streamlined and personalised retail experience unlike any other.
For retail businesses looking to differentiate themselves from the competition through the use of innovative software applications, here are 5 reasons to include tablet devices as part of your digital retail strategy.
1. Tablets Improve Brand Perception.
Using tablets, retailers can provide a connected experience and a multichannel presence with a higher degree of service.
Tablets provide a vehicle for customers to dive deeper into your brand while physically present in your retail space.
2. Experiential Retail Marketing.
Retailers are increasingly using tablets for assisted sales and experiential marketing, including associate-supported sales and self-shopping.
Content can include search, product comparison, visualisation, social connections, and links to media about products.
3.Handheld Kiosks.
Imagine a shopping experience in which customers locate and select products on touchscreens at an interactive station, download product information on a mobile device, locate items in-store, and then use their tablet to check out.
This personalises the shopping experience and eliminates checkout lines.
4.Mobile Pay Stations.
With credit card swipe add-ons, finger signatures on touchscreens, and email or SMS receipts, tablet computers can do anything a traditional cash register can do.
5. Digital media on the store floor.
It will take some dramatic changes in the store experience if a retailer wants to survive. Giving customers a compelling reason to shop and then delivering on an easy, pleasant shopping experience may sound simple, but putting it into practice is another issue.
The Tablet-Driven Retail Evolution
Tablet technology fundamentally transforms the retail environment, elevating service standards and deepening brand perception
These multichannel devices facilitate experiential retail marketing, empowering customers with;
Interactive content
Product visualisation,
Social connectivity
…for assisted or self-service journeys.
Functioning as handheld kiosks and mobile pay stations, tablets streamline the entire process, allowing for personalised product location, instant information downloads, and eliminating traditional checkout bottlenecks.
Ultimately, deploying digital media on the store floor through tablets is a critical strategic imperative for retailers to create a compelling, easy, and modern shopping experience necessary for future survival
For many businesses, Direct Mail (DM) is by far the most cost-effective form of marketing. It allows you to target customers with greater accuracy than any other method.
1. Target your design efforts
Products and services directly to the end-user
Careful preparation to get the response rates you want is the way forward. These design have been specifically designed to hit those key demographics that statistically afford you the return thats worth it.
2. Appeal to your target market
Highly effective in both business and consumer markets
DM is about hitting the right note, if you have a demographic that is heavily involved on the urban design and town p;anning make sure you create a series of compelling imagery around that subject matter. Here Architecture has been targeted, make sure your DM piece is effectively targeted too.
3. “Feel” DM as part of an integrated promotional strategy
Feel DM piece – 25,000 print run
Try a little variety with folded postcards and win your business more sales in the process. This is really how to crate a point of difference, a definite plus point in this tough market.
4. Feel DM for image library Corbis
Simple configuration of the fold provide that extra design resource
5. Make an impact with a strong headline and bold imagery.
Like reading a newspaper, the headline is the first thing people see before deciding to read the entire article or direct mail piece.
Once a designer understands the best practices of direct mail design, they have the opportunity to adjust elements and test what works best for their audience. Split the mailing list in half and always test something; one thing at a time (i.e. – headline only, offer only, positioning of images, etc). Be sure to have a strategy in place to measure responses.
This is but part of a selection of concept ideas. Please contact us further to discuss if your brand really wants to benefit from this immersive experience here: info@russellwebbdesign.co.uk
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Whether you are working in publishing, online or advertising, the fundamental ideas (which may overlap) about the practice of good ‘layout’ composition will always form the basic structure of your design. The elements form the ‘vocabulary‘ of the design, while the principles constitute the broader aspects of its composition. Here I have compiled a loose set of principles that all revolve around the fundamentals of layout graphic design.
This is Part 1 of a 2-Part series: To jump forward to this second part please click here
1. Spectrum of colour
The Colour Spectrum
If you find yourself searching for inspiration and you have a tight deadline (usual story!) you can always gather a choice selection of compelling images and apply this technique. Essentially you are creating with the creative, it’s an effective demonstration of imagery and a (relatively) easy application of technique – what client wouldn’t be happy with this exciting, *warm colour spectrum of ideas?
*Warm colors are a group of colors that consist of reds, yellows, and oranges.
2. Text Manipulation
Calender Promotion though text manipulatioin
Through the calender year designers have the luxury of using calender promotion to deliver a punchier design. Here Valentines Day is effectively used and it is the negative space that forms an important part of the layout. There are two types of this type of space: positive and negative space.
3. The Douple Page Stread (DPS) as a DPS
DPS as DPS
Elevating your design by including a homage to past layouts is a trusted and effective design principle. See he News of The World’s final edition for the ultimate example.
4. Subject Matter
Subject matter and design lead
Taking the subject matter of ‘Golf’, I have crafted a layout that touches a wide market appeal – this is a simple trick that draws in the fans of that subject.
5. Design for colour groups
Colur Groups
Having at your disposal an extensive range of images can definitely help with this principal. Here colour is used as a layout guide to help the potential end-user of these images realise an application. The relationship between these light and dark colour groups gives the layout depth and perception – this is also referred to as tone.
6. The youth of today
Youth of today
Demonstrating your quality and breath of photography using the designers classic CMYK technique is as popular as ever. As a principle, the repetition of familiar form provide graphic designers with another string to their bow.
This is two part examination of broad design principles russellwebbdesign generated for the design community. Please contact us further to discuss if your brand (ot it’s design) can really wants to benefit from effective communication and good graphic design: info@russellwebbdesign.co.uk
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It looks like Barclays have upped their game as providers of a sustainable cycling society for our capital city. With the release of their Barclays Cycle Hire App they have really set out their stall.See: Barclays Bike
Android version with videos linked to Barlcays Video channels
Can the audience catch-on?
Even their ATL material is reflecting a future thinking strategy. They obviously have the advantage of 1675 stores nationwide to form the most perfect billboard advertising. Aside from image consistency, (which Barclays do very well) the push for their Cycle Superhighway, a bold project, again underline their commitment to our sustainable ‘cycle’ city. Overall a great images, if a little photoshopped!
Barclays Bike ATL in-store advertising
Raising a banks profile
As part of a multiple channel approach that is both two-fold; raising Barclays brand to become recognisable as omnipresent in our day-to-day life and providing a useful service far removed from ‘bad-boy’ financial services, Barclays have cleverly positioned themselves as THE environmentally aware corporate organisation that is there for it’s customers, both financially and as a environmental astute organisation.
Both on the tube and throughout the National Rail Barcalys message is for clearly supporting London new ‘cycle’ pedigree
How to market your App successfully
True and effective App Marketing (There are now over 300,000 apps available for iPhone, iPad and iPod touch and surprisingly many of the best ones are free, more surprisingly only a fraction are kept for continual use) relies on three key points;
Rigorous testing so when the end experiences your App for the first time the experience is nothing but positive. This testing should be used in your Software Development Life Cycle (SDLC) as default.
Cross channel promotion using regular traditional media (print, campaign, advertising ) with what we can term ‘new’ traditional marcoms (banner ads, email campaigns, site take-overs, app store promotion, mini website) and complementing those channels with more UGC or 3.0 Web promo techniques (QR codes, reviews, competitions, games and FB pages)
Word of month. We all know the best form of marketing is recommendation, the previous two points all attempt to get you to recommend this product or that service, if your apps allows you to do this by virtual sharing (FB or Twitter) or actual sharing (“Hey, have you seen this?”) then you’ve succeeded.
Barclays Bike ATL outdoor advertising is also taking pride of place in London Piccadilly Circus
Barclays Bike ATL outdoor advertising is also taking pride of place in London Piccadilly Circus
This is only the views of russellwebbdesign. Please contact us further to discuss if your brand really wants from design: info@russellwebbdesign.co.uk
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Many years ago, while conceptualising mobile experience for a London-based creative agency I proposed the following for a price comparison client. I wanted to post it here to illustrate how this type of creative has chnaged since back in the day. I love the mention of the App Store as being an ‘exciting place’, but more importantly I retrospectively enjoy the fluid hand-drawn presentation style I had back then. Read on for more old school insight!
Insight
Moneysupermarket (MSM) have a strategy to leverage their comparison brand and branch out into the App market. This is a very exciting space and MSM are keen to increase their presence.
Brief
Utilising the API source from Moneysupermarket, deliver a real WOW experience for leveraging to the Moneysupermarket brand a hand-held and convenient way to find a pizza near you. This app will be section designed, filtering out pizza types and sizes, allowing the user to access special deals and discounts relative to their location and providing a unique ‘radar’ feature for locating pizzas.
MSM offer a difficult branding experience. Purely because the logo and the values of the company contradict each other. Clearly for a unified brand experience there needs to be some consistency – as MSM are generating a family of iPhone Apps, the same (or brand) should run across all interfaces. This App revolved around the red wine colour.
Loading Screen
Following the suite of application already in existence this home page uses a brand texture while re-enforcing the new icon.
Home
‘Hot Deal’ and ‘New Offer’s are previewed via a carousel, the phone location software allows for offer nearst to you and feeds the ‘Latest Deals’ – all feed direct to the home page.
Pizza Price Compare
Selecting a slice size and topping the app then uses the MSM customised API source to find pizzas set to that criteria.
Radar
Adding a certain element that is both fun and ‘gimmicky’ the radar screen rotates and blips on finding the pizza near you.
Registration page
Adding your postcode and email address allows for MSM to feed your voucher and supply the user with an improved experience.
Pique’d your interest?
This is but part of a selection of design information russellwebbdesign generated for the creative community out there. Please contact me further to discuss how your brand can benefit from the new channel: info@russellwebbdesign.co.uk
If something has peaked your interest. Please leave a comment below.
