Please note: RussellWebbDesign did NOT design UPC final logo, the image used here is for reference only
UPC Broadband is a Pan-European Communications company owned by Liberty Global providing bundled cable television, internet and telephone services. The company were in the early stage for logo development, this is part of an edited presentation providing guidance which acted a wayfinding tool to ‘discover’ the final brief.
A Logo is a graphical element that, together with its logotype form a trademark or commercial brand. Typically, a logo’s design is for immediate recognition. This part of the process concentrated on the logo as one aspect of this commercial brand, the aim was to differentiate its shapes, colors, fonts, and images from others in a similar market.
Logos are also used to identify organisations and, in this case UPC were looking for a creative search, an wide selection of styles and visual directions, Usually, this is not the advised route as the ‘scatter-gun’ approach generally results in an information overload. Clients are looking for a level of hand-holding at this early stage and moving forward, this is what Russell Webb Design would advise.